In-salon promotions help build client awareness, introduce new services and bring in more money. MODERN SALON asked our Proview Panel,
“Which methods are most effective in cross-promoting services?”
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—Jennifer D’Antuono Stylist/Salon Manager at Hair Design 27 Edison, New Jersey |
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—Sara Cruncleton Spa Director of Ihloff Salon and Day Spa Norman, Tulsa and Kansas City |
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—Steve Napier Master Stylist/Education Manager of J. Bentley Studio and Spa, Columbus, Ohio |
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—Marla Peoples Co-owner of Bella Fiore Hair Salon, Grayson, Georgia |
“We created a list of services that are 30 minutes or less that we hand to our clients and tell them they can receive any of those services while their color is processing.”
“We use reward postcards for community events offering new guests $10 to try our services for the first time, and existing guests 20-percent off any service they have never tried with us before.”
“We have used business card-sized coupons as an effective way of driving the cross-promotion contest we are currently running. So it doesn’t seem like a sales pitch, each stylist is encouraged to give them to any client who has not been to a different department than hair. Every morning when the stylist receives their daily report, it is noted which services each client has received, so its easy to track who to give the ‘free gift’ cross-promotion card to that day.” 
“We work closely with other businesses in our area by putting promotional items in new client packets. This benefits us by introducing them to our salon.”
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