Industry News

Davines Sustainable Beauty Day 2012

Lauren Salapatek | July 24, 2012 | 9:22 AM

Davines and The Fruit Tree Planting Foundation are teaming up for the second annual Sustainable Beauty Day, a proud partnership that raised over $25,000 due to the participation of 54 salons in the US and Canada last year, and helped plant 6,000 fruit trees in Mozambique's impoverished communities and at an orphanage in South Africa. This year the effort aims to raise $50,000 to fund a fruit tree planting project in Brazil.

As the only sponsor responsible for planting more than 6,000 native fruit trees throughout Brazil, Davines is looking to salons across the US and Canada to do their part on Monday, October  15th, and open their doors to offer clients cut and styling services free of charge. Each client will be encouraged to make a $15 minimum donation for the service, and 100% of the proceeds will go toward The Fruit Tree Planning Foundation. The Foundation’s partnering NGO’s and civil groups in Brazil will lead an organized effort to plant and harvest the trees, ensuring that the “fruits of our efforts” will serve as a direct food source for in-need communities.



Watch the video below for an overview of the program. AND to get involved, e-mail:

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