Industry News

James Morrison Joins L’Oreal Professionnel

Jan Hillenmeyer | July 26, 2012 | 12:59 PM

James Morrison, the iconic British hairdresser, platform artist and product innovator who has inspired countless salon professionals has joined forces with L’Oreal Professionnel. He will work with the brand at both his Morrison Hair Atelier and as a member of the L’Oreal Professionnel Artistic Team.

The Morrison Hair Atelier is located in Laguna Beach, California and is an educational and inspirational space where Morrison shares his knowledge, techniques and motivation. Classes with Morrison at both the Atelier and at the L’Oreal Professionnel SOHO Academy in New York City began in May and key L’Oreal Professionnel artists including Andrew Bartfield, Jo Blackwell-Preston, Nancy Braun and Jason Backe began teaching classes at Morrison Hair Atelier in mid-July.

“We at L’Oreal Professionnel believe in the celebration of the hairdresser in their craft and as artists we want to share with others to continue in celebrating the industry together,” says Suzanne Strum, vice president, L’Oreal Professionnel Education. “As such, the newly formed partnership with James Morrison as an artist and with Morrison Hair Atelier is a natural match. James is a true master of his craft. He believes in the simplicity and luxury of our brand and our products; He believes that education is the foundation of success and in sharing and offering an open door to all haridressers to come together to learn, interact and to be inspired. And this is exactly the core of our belief and our on going missison here at L’Oreal Professionnel.”

Morrison says of his partnership with the company, “I have had a working relationship with L’Oreal Professionnel for over 30 years. It was just natural to begin a partnership with them. I believe in education and wanted to work with a company that did, too. I think L’Oreal Professionnel has an amazing arsenal of talent and I am honored to be among so many great hairdressing educators.” For more information, visit and


James Morrison Joins L’Oreal Professionnel

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