Close
Industry News

Patrick McIvor on Social Media for Salons

Anne Moratto | July 27, 2012 | 6:50 PM

At the recent Cosmprof North America trade show in Las Vegas, the Professional Beauty Association (PBA) hosted and moderated a panel discussion on social media, "Join the Social Democracy: How to Manage Customer Feedback in the Social Media Landscape.”

Patrick McIvor, Matrix Artistic Director, was one of the panelists.  McIvor has made it his mission to help the most social people in the world--beauty professionals--harness the power of social media. 

The discussion ranged from how to respond to negative reviews ("That negativity was existing already; it's just a cancer in the system.  You have to separate the personal criticism from the professional in order to know how to respond") to knowing your client, to controlling your brand message, to positive word of mouth.

"The best thing I could hope for was someone stopping my client on the street and saying "Who does your hair?" Today, even if you're a one chair salon or a small distributor, you can show the power of the people who love your brand with social media."

Best takeaway: McIvor says that most companies don't respond to positive feedback, they only respond to the negative.  So, the consumer thinks that in order to be noticed, they have to say something negative. Start saying "Thank you!"

Facebook Comments

More from Industry News

Hair Color Trends
Hair Color Trends

Teal To Big Chop To Tasteful Brunette Bob

Maggie Mulhern | February 8, 2017

When we saw this makeover on Instagram, we had to know more. Hairdresser Nicole Boccio of Cactus Salon and Spa  (@cactussalonsmithtown), Smithtown, New York, says "I had been doing a doubled processed blonde on Kelly Sampson for some time now. She came requesting 'mermaid hair'. She had 2 inches of level 5 roots." Here Boccio shares the details for this makeover.

Hair Color Trends Four session to silver
Hair Color Trends

MAKEOVER: Four Sessions To Silver

Maggie Mulhern | February 5, 2017

Kim Bruce (@themisfitblonde), co-owner of Monroe on Mane (@monroeonmane), Sturbridge, MA., specializes in blondes and hairdressing. "This guest has been a client of mine for almost a year now. It has taken four sessions to achieve our desired shade of silver blonde." Here Bruce shares the details for the transformation.

Hair Color Trends
Hair Color Trends

MAKEOVER: Basic Blonde To Purple/Lilac Melt

Maggie Mulhern | February 9, 2017

Marianne Lohr (@mannie_mak), a freelance artist based in Bethlehem,PA., says "My new client came in to see me because she was never happy with her blonde and how gold/yellow it was. She wanted to be an all over platinum blonde at first, but then had mentioned how she's always wanted to have purple hair. Her dream came true that day." Details here.

Load More