Industry News

KEVIN.MURPHY Introduces COLOR.BUG in White!

Lauren Salapatek | September 4, 2012 | 1:36 PM

KEVIN.MURPHY has just introduced its newest addition to its COLOR.BUG collection—in white for the holiday season. The pigmented powder designed specifically for hair offers saturated color for onetime wear. White joins three existing shades Pink, Purple and Orange, which can be swiped onto hair for quick color, then easily washed out.

“The response from COLOR.BUG has been tremendous,” says Kevin Murphy, stylist and founder of KEVIN.MURPHY. “We are thrilled to launch new shades starting with White. The new hue creates gorgeous, 60s inspired texture like the others, but offers color versatility. White COLOR.BUG can be used as a base on dark hair to make other colors pop even more. It can also be used as a blender to create pastel hues, lighten blonde highlights or even be used as a pocket dry shampoo on blondes,” Murphy explains.

TRY IT: For best results, apply product to hair, then swipe the color directly onto product. Make sure clothes are covered. Rub powder into the hair and shake out any excess powder. COLOR.BUG is meant for onetime use and washes out with shampoo. For very blonde or chemically dehydrated hair, apply a deep conditioner before applying. Apply product to damp or dry hair.

All KEVIN.MURPHY products are biodegradable, paraben-free and sulphate-free and contain essential oils that act as bio-catalysts, performing natural regenerative, moisturizing and strengthening functions. The range is based upon an environmentally friendly Australian philosophy, and all packaging is 100 percent recyclable.

For more information on the new white COLOR.BUG and more colors, visit

KEVIN.MURPHY Introduces COLOR.BUG in White!

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