Manufacturers & Distributors

Agave Launches in Europe

Jan Hillenmeyer | September 6, 2012 | 12:07 PM
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Bio Ionic and Agave Founder Fernando Romero provides a styling demonstration at a recent distributor launch for Agave.
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Fernando Romero (center) on stage at a distributor-sponsored class during the Agave European launch.
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Agave Artistic Director Vasi demonstrates the Agave Smoothing line.
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Bio Ionic, manufacturer of thermal styling tools, launched its new Agave Smoothing line to distributors in Europe. The brand includes Agave In-Salon Treatment, Shampoo & Conditioner and Healing Oil.

Bio Ionic President Fernando Romero and Artistic Director Vasi traveled to Europe to introduce Agave to distributors in Switzerland, Germany, Czech Republic, Spain and Slovenia. They provided smoothing demonstrations at each distributor location where more than 100 stylists participated in the education and received certification.

The Agave Healing Oil was a big hit at each distributor launch because of its lightweight consistency. “This is very important due to the very fine hair found in most European countries,” said Romero.

“These stylists want smooth, frizz-free hair and Agave can accomplish that,” said Vasi. Visit

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