Close
Event Coverage

FASHION WEEK: Backstage with Moroccanoil at Alexandre Herchcovich

Alison Alhamed | September 8, 2012 | 8:28 PM
Photo 1 of 9
Photo 2 of 9
Photo 3 of 9
The Moroccanoil crew
Photo 4 of 9
Photo 5 of 9
Photo 6 of 9
Photo 7 of 9
Photo 8 of 9
Photo 9 of 9

Backstage at Alexandre Herchcovich is just as much fun as front of house--and that's because lead hair Antonio Corral Calero is an artist who loves to create a warm atmosphere even in the most stressful situations (like Fashion Week!).

For Herchcovich, Calero created beautiful, sexy, flowing styles that were textured to look as if the models had woken up Sunday morning with their Saturday night hair. To create the effect, Calero used Moroccanoil Treatment, new Moroccanoil Volumizing Mousse, Moroccanoil Root Boost (available in February 2013), Luminous Hairspray Strong and Glimmer Shine Spray.

"Alexandre was very inspired by Boy George's Culture Club--very '80s," Calero says. "We wanted to come up with a look that was '80s, but more simple. So we designed a straighter look with a broken wave midstrand. It's all about soft, natural hair--but also quite sohpisticated. As the girls will be wearing hats and bandanas as accessories, we wanted the hair to also be an accessory."

Facebook Comments

More from Event Coverage

Hair Color Trends
Hair Color Trends

Making Red Hair Even More Exciting

Maggie Mulhern | January 8, 2017

Amy McManus (@Camouflageandbalayage) says “My guest has been a client of mine for 5 years and we've been doing her hair close to the natural strawberry blonde she had as a teenager. She got excited after seeing her hair get featured on Modern Salon's Instagram and decided that she was going to let me play a bit." Here McManus shares the details for this enhancement: 

Hair Color Trends
Hair Color Trends

COLOR CORRECTION: Blotchy Mess To Dimensional Chocolate

Maggie Mulhern | January 8, 2017

Rikki Dimitriadis of Glaze Hair Studio, a Paul Mitchell focus salon located right near the Fire Island Ferry on Long Island, NY, says "This young lady came in with hair that has been previously lightened at home. As you can see, she has a band of orange throughout her hair, spots, dead ends. She is a natural level 5." Here Dimitriadis shares the details for the transformation:

Load More