Close
Event Coverage

FASHION WEEK: Backstage with Moroccanoil at Alexandre Herchcovich

Alison Alhamed | September 8, 2012 | 8:28 PM
Photo 1 of 9
Photo 2 of 9
Photo 3 of 9
The Moroccanoil crew
Photo 4 of 9
Photo 5 of 9
Photo 6 of 9
Photo 7 of 9
Photo 8 of 9
Photo 9 of 9

Backstage at Alexandre Herchcovich is just as much fun as front of house--and that's because lead hair Antonio Corral Calero is an artist who loves to create a warm atmosphere even in the most stressful situations (like Fashion Week!).

For Herchcovich, Calero created beautiful, sexy, flowing styles that were textured to look as if the models had woken up Sunday morning with their Saturday night hair. To create the effect, Calero used Moroccanoil Treatment, new Moroccanoil Volumizing Mousse, Moroccanoil Root Boost (available in February 2013), Luminous Hairspray Strong and Glimmer Shine Spray.

"Alexandre was very inspired by Boy George's Culture Club--very '80s," Calero says. "We wanted to come up with a look that was '80s, but more simple. So we designed a straighter look with a broken wave midstrand. It's all about soft, natural hair--but also quite sohpisticated. As the girls will be wearing hats and bandanas as accessories, we wanted the hair to also be an accessory."

Facebook Comments

More from Event Coverage

Event Coverage
Event Coverage

Intercoiffure Nouveau Top Ten Finalists Announced

Maggie Mulhern | March 3, 2017

MODERN would like to congratulate the Top Ten finalists in the 2017 Intercoiffure Nouveau Creative, Cut, Color, and Texture Contest. These artists, all working at Intercoiffure member salons, were asked to to submit a dynamic haircut and texture displaying versatility and creativity with distinct color as a vivid component of the overall look. Learn more here.

Load More