Event Coverage

FASHION WEEK: Rusk at Nolcha

Maggie Mulhern | September 12, 2012 | 1:32 PM
Photo 1 of 4
Photo 2 of 4
Photo 3 of 4
Photo 4 of 4

Rusk Artistic Director Gerard Caruso, was tapped to lead the Nolcha shows, presented today at Pier 59 during Mercedes Benz Fashion Week in NYC. Dozens of models were transformed by Gerard and team...some of the first to receive strong texture this season.

"We are looking at hair differently this season," he says. "Here we are bringing texture back. We are enhancing what most women have naturally."

The asymmetrical finishes were created by squeezing Deep Shine Mousse in to the hair and then backcombing small sections to create volume. "It's a great way to get texture without having a heavy or wet look," says Gerard. "Braids are added and offer some glamour, but its important that the braid is a bit messy. I actually backcomb a finished braid for additional texture. It's avant garde and crazy."

Nearby was Heather Simmons who shared why Rusk decided to sponsor these very important shows.

Facebook Comments

More from Event Coverage

The Grand Prize Winner, Jessica Warburton

Bio Ionic Crowns a New Style Awards Winner

Anne Moratto | April 25, 2017

Celebrating the artistry of hairdressing with a social media and onstage styling challenge, Bio Ionic chose their 2017 Style Awards winner at Club Avalon in Hollywood on April 23, 2017. The winning look featured a punk Disney princess, with long, textured pieces and her wardrobe was inspired by Warburton’s idol, filmmaker Tim Burton.

Event Coverage
Event Coverage

Intercoiffure Nouveau Top Ten Finalists Announced

Maggie Mulhern | March 3, 2017

MODERN would like to congratulate the Top Ten finalists in the 2017 Intercoiffure Nouveau Creative, Cut, Color, and Texture Contest. These artists, all working at Intercoiffure member salons, were asked to to submit a dynamic haircut and texture displaying versatility and creativity with distinct color as a vivid component of the overall look. Learn more here.

Load More