Amika Throws Party to Launch New Products and Tools

Maggie Mulhern | September 19, 2012 | 11:23 AM
Photo 1 of 16
Photo 2 of 16
Photo 3 of 16
Photo 4 of 16
Photo 5 of 16
Photo 6 of 16
Photo 7 of 16
Photo 8 of 16
Photo 9 of 16
Photo 10 of 16
Photo 11 of 16
Photo 12 of 16
Photo 13 of 16
Photo 14 of 16
Photo 15 of 16
Photo 16 of 16

Heather Coughlin, Director of Education for Amika, was prepping for a big party in NYC when I stopped in for a quick preview of their new products and tools.

"We are so excited to launch these items to our community," said Heather. "We are celebrating new innovation. We have new innovation in our blow dryer, flat iron and a very special interchangeable barrel curling iron. We also have new products featuring Oblithica which is used also as a treatment and is a key ingredient in our new shampoo, dry shampoo and spray."

In this video interview, Heather goes more in depth on the 6 launches: the 5P Titanium Interchangeable Barrel Curler, Digital Titanium Glide Styler, Power Cloud Repair and Smooth Dryer, Oblithica Perk Up Dry Shampoo, Oblithica Blow Up Spray and Oblithica Color pHerfection Shampoo. The 200 members of the press along with top stylists and salon owners were treated to styling treatments as well as samples of the line. Everyone walked away LOVING AMIKA.

Facebook Comments

More from Students


Makeover: Hot Pink To Ocean Storm

Maggie Mulhern | September 26, 2016

Jon Alexander Frawley (@jonnystylez), a color and balayage specialist at Bangz Salon and Wellness Spa, Montclair, New Jersey, says, "This client, a young women who runs her own landscaping company, can have ANY hair color she ...


Makeover: Damaged To Red Wine Melt

Maggie Mulhern | September 22, 2016

Julia-Rose Estrella (@hairbyjrose), an apprentice at Davis Hairdressing in Newton MA, shares the details for this gorgeous transformation:Step 1: To the roots apply Goldwell 4BP with 20 volume developer.Step 2: From mids to ends ...

Load More