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Macadamia Natural Oil Partners with Star Avenue Capital

Jan Hillenmeyer | September 21, 2012 | 10:14 AM

Macadamia Natural Oil has entered into a partnership with Star Avenue Capital, LLC, a consumer growth equity vehicle which was formed in partnership with private equity firm Irving Place Capital and entertainment and sports agency Creative Artists Agency (CAA).

Star Avenue will work with Macadamia Natural Oil Founder and CEO John Fasan to support the company’s rapid growth and build the brand within the global hair care market. This is Star Avenue’s second investment in the beauty and fashion sector.

Fasan says, “Star Avenue shares our vision for the Macadamia brand and brings unique resources, capabilities, and insight that would otherwise not be available to the company. Star Avenue has access to CAA’s extensive network of relationships and resources as well as the agency’s unique insight into popular culture, and to IPC’s relevant investment experience in the consumer and retail sectors, which are valuable assets for high-growth consumer brands such as Macadamia. These additional resources make Star Avenue the right partner for Macadamia and one that can help me transform my business.”

Craig Elson, managing director of Star Avenue Capital, says, “Star Avenue is thrilled to partner with a dynamic entrepreneur like John. He has built a global business in a very short period of time. We look forward to working with him to continue growing the company’s international business while applying our resources to bolster Macadamia’s U.S. presence.” Visit macadamianaturaloil.com and staravenuecapital,com.

 

Macadamia Natural Oil Partners with Star Avenue Capital

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