Industry News

Heaven Scent

September 28, 2012 | 6:42 AM

According to research from the University of Minnesota, different scents can trigger a range of emotions. Before you invest in essential oils for aromatherapy, it’s important to understand how specific scents can impact how your clients feel. For example:

  • Lavender oil tends to be relaxing and can be effective in reducing mild to moderate anxiety. It also has been used to help people sleep.
  • Peppermint is a stimulant for many people and has been used to treat fatigue.
  • Rosemary is a stimulant shown to improve mental clarity.
  • Citrus oils, such as mandarin and sweet orange, have an uplifting effect on many people.

Considering the power of scent, an empowering line of perfumes could be a great confidence booster for your clients (and retail booster for your business). The “I am” collection of perfumes by Danica Aromatics is meant to inspire women to embrace their inner beauty. With scents such as “I am Wild,” “I am Real,” “I am Me” and “I am Good,” it’s an easy way to make a statement through scent. The line offers 11 different scents in a 1.7-ounce glass bottle or as a travel roll-on container. For more information, visit

Another scent-inspired line worth looking into is Aveda’s Chakra Balancing Mists. These yoga-minded formulas are meant to inspire healing, balance and well-being through fragrance.

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