As if you didn’t already have enough reasons to start adding eco-friendly practices to your spa, a new global survey conducted by Tandberg found that consumers and employees both highly value buying from and working for companies that go green. More than half of the global consumers interviewed said they would prefer to purchase products and services from a company with a good environmental reputation. Almost 80 percent of global workers believe that working for an environmentally ethical organization is important. This amounts to one billion consumers and more than 700 million workers worldwide. To read the complete 23-page study, titled “Corporate Environmental Behavior and the Impact on Brand Values," visit www.tandberg.com.

For reprint and licensing requests for this article, Click here.