Expert Advice

Aveda Full Spectrum Video Contest Winner: Color Transformation

Alison Alhamed | October 5, 2012 | 7:13 AM

Aveda and MODERN SALON TV are so excited to bring you the winner of Aveda's Full Spectrum Video Contest, Irene Loveta, of Irene Loveta Studios.

Loveta's video not only was incredibly well put together, but it also showcased the beautiful results achievable through using Full Spectrum Color.

For this contest, Aveda was looking for professional stylists--and cosmetology students--to demo how they use Aveda Full Spectrum Color. The grand prize winner, chosen by Aveda judges, not only received bragging rights and press exposure, but also the winning video will be aired on MODERN SALON TV--the industry's primary source for video inspiration, education and collaboration. The winner, along with two runners-up, will also receive an all-expenses-paid trip to New York City to participate in a MODERN SALON Artist Session--the exclusive hands-on photoshoot workshop--where they will gain priceless knowledge on how to execute a photoshoot and walk away having experienced their own professional shoot along with a finished photo for their portfolio.

Click HERE to watch the other fantastic submissions!

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