Men want to be in and out of
the salon as quickly as possible,
explains Redken’s 2010
Retail Product Guide. So, it’s
no surprise that a consultation
with male clients may be a little
different than with female clients.
Redken’s steps to follow:
Client Comfort Make him feel at ease and comfortable
in your chair. If you don’t have a separate
men’s area, try to make some provisions for
the male client, such as men’s magazines and
Physical and Lifestyle Analysis Check the
abundance, texture and condition of his hair
and chat about his job, interests and hobbies to
see how this will effect your choice of tools and
products. Be upfront about the results, time and
money associated with any service.
Services and Continued Care Discuss and
demonstrate product usage and suggest take-home
care. Once a man understands what a
product can do for him and how to use it, he will
more than likely make a purchase. Recommend
hair care and styling products, put them in his
hand and explain how to use them to keep his
hair looking great after he leaves the salon.
Set a date! Re-booking,
which is reserving
the client’s next
they leave the salon,
has a powerful impact on client retention and
your income. It’s also the best way to ensure your
client fits his style maintenance conveniently into
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