Hair Color Trends

HOW TO: The Freeflow

Maggie Mulhern | November 13, 2014 | 2:11 PM





Hair by: Pasquale Caselle

Makeup by: Linda Caselle

Photographer: Taylor Lewis of Taylor Lewis Photography




Formulation and application technique is really what makes this look by International Editorial and Media Creative Director Pasquale Caselle, IT&LY Hairfashion, N.A, so breathtaking. The free-flowing highlights and tasteful base color make for a money-making finish


The Formulas:

Freeflow Slices - IT&LY’s Easily Blonde lightening powder mixed with 20 Oxily volume developer along with another mixture of Easily Blonde mixed with 30 volume Oxily developer

Roots and Blending – IT&LY’s 6N and 6B Aquarl&y (equal parts) mixed with 20 volume developer

The Technique:

Step 1

Using Caselle’s Freeflow technique, create various sized and random slices using a tail comb and starting at the top of the head. The slices are done at a 45 degree angle using the models middle part and ear as a guide.


Step 2

Begin by concentrating more slices with the 30 volume mixture at the top of the head.


Step 3

Once the top is finished, switch to the 20 volume mixture creating smaller slices that are widely spaced apart for the remainder so the highlights peek out from the underneath.


Step 4

While all the slices are completed, take the Aquarl&y 6N and 6B mixture and apply to the root area all over the head. Then paint through pieces randomly all over, concentrating on larger painted color pieces at the back of the head.


Step 5

After about 30 minutes when the slices have tuned a pale yellow, remove the slices, slightly rinse the hair at the sink to get as much of the Easily Blonde from the hair shaft without disturbing the root color.


Step 6

Spray the hair with IT&LY’s Equalizer to ensure even porosity. Then work leftover color all over the hair as a toner, adding water to achieve better saturation. Leave on for about 5 minutes.


Step 7 

Wash the hair with IT&LY’s Purity Design Shampoo and Condition. After gently towel drying, mist the hair with IT&LY’s Plusonda.


To Style:

To begin, spray IT&LY’s 2 Phase Hydrashine Leave in Conditioner misting it throughout the hair and concentrating on the ends. Work a bit of IT&LY’s Thermoflat through the hair prior to drying. When blow drying, remove as much moisture as possible first then with a large paddle brush smooth and straighten the hair dry. Since the model’s hair had a smooth texture to it, a flat iron was not necessary as the Theromflat provides that ultra sleek frizz-free finish. Next, apply a few drops of IT&LY’s Pure Water Drops and work through the hair, finish with IT&LY’s Pure Definition Hair Spray for a soft flexible “memory” hold.

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