Burmax Acquires Product Club
Burmax Company, a leading provider of sundries to beauty schools and beauty supply stores since 1948, recently announced the acquisition of Product Club. Founded over 20 years ago by company President Eric Polesuk, Product Club is known for cutting edge, high quality hair color accessories with top notch education for its customers. Burmax will continue to grow the brand and provide professional colorists with new and innovative tools while expanding the industry’s premier educational offerings.
"We are very excited to welcome Eric Polesuk and his team to our company,” says Steven Scheff, President of Burmax. “Together we will expand the brand in one of the hottest growing categories in our industry. Product Club is a natural fit for Burmax. We will leverage our 120,000 square foot state-of-the-art facility and national distribution network to provide a superior customer experience."
While Product Club's main focus has always been reaching colorists via the store networks and outside sales teams at full service distributors, the acquisition by Burmax will allow the Product Club brand to gain direct access to the future stylists and colorists of tomorrow through Burmax’s school network, according to Polesuk.
“Burmax recognized our significant contributions over the past decade with respect to innovation and leadership in a category that had not yet reached its full potential," says Polesuk. "What began as a glove and foil company back in the early 90’s has transformed into a company that offers the industry’s most sought after tools for haircoloring and unsurpassed education. We are experiencing tremendous brand loyalty and growth, and the best is yet to come. I am pleased to join the Burmax family and look forward to continued success.”
Product Club will operate as a separate division within Burmax and will relocate its headquarters from Rockaway, New Jersey to Holtsville, New York.