Expert Advice

Accentuate the Base for a New Spring Color Service

Elizabeth Jakaitis | January 19, 2015 | 1:48 PM
Accentuate the base, then blend the shade through as lowlights, and you have a whole new color service for spring.

For a great new spring color concept, accentuate the base, instead of breaking it, says David Barron, owner of Barron’s London Salon in Atlanta, Georgia.

“Spring is a transition period between the darker colors of winter and the lighter colors of summer,” explains Barron. “This spring we plan to accentuate the base for many of our clients. This is the opposite of breaking the base, during which you lighten the base color to blend the highlights. In our version, you darken the base one-half to one full shade, and then blend that color though as lowlights. This creates the slightly rooty look that has become more popular since ombre has taken hold.

“The beauty of this technique is that you can still lighten up for spring by combining it with highlights; you’re just keeping the subtle depth of winter a bit longer. The technique also covers gray and adds subtle depth.”

To build your color business, suggest Base Accentuating as an add-on for clients who usually ask for spring highlights. Or, position it as an alternative to the traditional base break, which can take a client too light, too soon.

Facebook Comments

More from Expert Advice

Your Little Guide for BIG Spring Promotions

April 5, 2017

Do you dread thinking of new ways to reinvent promotions and special occasions? How many times a year can you discount the same service, the same way, without your clients becoming accustomed to a “holiday promotion”? Fortunately, the abundance of springtime holidays and special occasions allows for a variety of fresh ways to delight your customers.

Expert Advice
Expert Advice

Why Professionals SHOULD Sell Retail Products

Maggie Mulhern | February 28, 2017

It has been a problem in our industry for years - retailing. Many salon pros have trouble seeing beyond the artistry and find it difficult to sell products to their clients. In this brief video Cody Fullerton of Living Proof confronts the situation and shares why salon pros should encourage their clients to buy products to maintain their hair between salon visits.

Load More