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Seen and Heard at ISSE Long Beach 2015

Anne Moratto | January 27, 2015 | 10:20 AM
The Sexy Hair booth features gorgeous imagery of Marilyn Monroe and a stage with demos throughout the day.
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The 12 Benefits team is introducing their Anyplace Education, offering cash back from 12 Benefits to enroll in the instructional program of the stylist's choice.
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Amika Global Artistic Director Naeemah LaFond and Amika models.
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Sumo bun and braided cool from Amika's Naeemah LaFond.
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Conair's Tara Mills holds the new Nano Titanium Miracurl from Babyliss which features a new optional steam function for "20% better curl and 50% better curl formation."
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Robert Reed of Ergo talks about the importance of using the right hairbrush - and using it properly - to control frizz.
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Smiling at HaloCouture!
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The Formawell booth, where the Pres/CEO Emil Hakim is presenting what he considers to be a game changer in his Formawell Hair Resurrection."It smooths hair for up to six months without formaldehyde, and contains natural ingredients. Clients can color their hair right before or after treatment, there are no fumes and the hairdresser doesn't even need to wear gloves to perform the service."
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At the Gigli & Massimo booth, sleek, sophisticated salon furnishings are on display, including wash units, manicure tables, salon mirrors and chairs. Truly unique, distinctive and beautifully-designed items, their focus "is the creative, administrative and education spaces used by beauty professionals."
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Martin Parsons was at the Obliphica booth doing updo demos and he’ll be doing more tomorrow and Monday: Sunday: 1 p.m. to 1:45 p.m., 3 p.m. to 3:45 p.m. Monday: 10 a.m. to 10:45 a.m., 12 p.m. to 12:30 p.m.
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The XFusion team is showing off their new updated packaging which features more description and detail to make it easier to retail.
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Alan Papaleo on stage at Pravana.
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RUSK is showing their new Flashback Collection, a modernized nod to the '60s and '70s. Cut and color techniques for short, medium and long hair - any texture - will be made available for each looks, demonstrated on short videos.
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Alyssa Brasket is awarded $5,000 and a trip to Rome to compete in the American Crew All-Stars Challenge as the U.S. representative.
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American Crew All-Star Challenge U.S. rep Alyssa Brakset
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China Glaze launched Ever Glaze, their newest lacquer that lasts 7-10 days sans-chips with no base coat.
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Crown extension madness at Hotheads' hair extensions booth!
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Hotheads hair crown
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Saphira founder Saphira Tessler-Greenberg gets shiny, natural waves using Saphia products.
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Shiny waves on Saphira founder Saphira Tessler-Greenberg
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Pravana model + formula at the Pravana booth at ISSE
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