The Sexy Hair booth features gorgeous imagery of Marilyn Monroe and a stage with demos throughout the day.
The Sexy Hair booth features gorgeous imagery of Marilyn Monroe and a stage with demos throughout the day.
The 12 Benefits team is introducing their Anyplace Education, offering cash back from 12 Benefits to enroll in the instructional program of the stylist's choice.
The 12 Benefits team is introducing their Anyplace Education, offering cash back from 12 Benefits to enroll in the instructional program of the stylist's choice.
Amika Global Artistic Director Naeemah LaFond and Amika models.
Amika Global Artistic Director Naeemah LaFond and Amika models.
Sumo bun and braided cool from Amika's Naeemah LaFond.
Sumo bun and braided cool from Amika's Naeemah LaFond.

Photo courtesy of

Amika
Conair's Tara Mills holds the new Nano Titanium Miracurl from Babyliss which features a new optional steam function for "20% better curl and 50% better curl formation."
Conair's Tara Mills holds the new Nano Titanium Miracurl from Babyliss which features a new optional steam function for "20% better curl and 50% better curl formation."
Robert Reed of Ergo talks about the importance of using the right hairbrush - and using it properly - to control frizz.
Robert Reed of Ergo talks about the importance of using the right hairbrush - and using it properly - to control frizz.
Smiling at HaloCouture!
Smiling at HaloCouture!
The Formawell booth, where the Pres/CEO Emil Hakim is presenting what he considers to be a game changer in his Formawell Hair Resurrection."It smooths hair for up to six months without formaldehyde, and contains natural ingredients. Clients can color their hair right before or after treatment, there are no fumes and the hairdresser doesn't even need to wear gloves to perform the service."
The Formawell booth, where the Pres/CEO Emil Hakim is presenting what he considers to be a game changer in his Formawell Hair Resurrection."It smooths hair for up to six months without formaldehyde, and contains natural ingredients. Clients can color their hair right before or after treatment, there are no fumes and the hairdresser doesn't even need to wear gloves to perform the service."
At the Gigli & Massimo booth, sleek, sophisticated salon furnishings are on display, including wash units, manicure tables, salon mirrors and chairs. Truly unique, distinctive and beautifully-designed items, their focus "is the creative, administrative and education spaces used by beauty professionals."
At the Gigli & Massimo booth, sleek, sophisticated salon furnishings are on display, including wash units, manicure tables, salon mirrors and chairs. Truly unique, distinctive and beautifully-designed items, their focus "is the creative, administrative and education spaces used by beauty professionals."
Martin Parsons was at the Obliphica booth doing updo demos and he’ll be doing more tomorrow and Monday:
Sunday: 1 p.m. to 1:45 p.m., 3 p.m. to 3:45 p.m.
Monday: 10 a.m. to 10:45 a.m., 12 p.m. to 12:30 p.m.
Martin Parsons was at the Obliphica booth doing updo demos and he’ll be doing more tomorrow and Monday: Sunday: 1 p.m. to 1:45 p.m., 3 p.m. to 3:45 p.m. Monday: 10 a.m. to 10:45 a.m., 12 p.m. to 12:30 p.m.
The XFusion team is showing off their new updated packaging which features more description and detail to make it easier to retail.
The XFusion team is showing off their new updated packaging which features more description and detail to make it easier to retail.
Alan Papaleo on stage at Pravana.
Alan Papaleo on stage at Pravana.
RUSK is showing their new Flashback Collection, a modernized nod to the '60s and '70s. Cut and color techniques for short, medium and long hair - any texture - will be made available for each looks, demonstrated on short videos.
RUSK is showing their new Flashback Collection, a modernized nod to the '60s and '70s. Cut and color techniques for short, medium and long hair - any texture - will be made available for each looks, demonstrated on short videos.
Alyssa Brasket is awarded $5,000 and a trip to Rome to compete in the American Crew All-Stars Challenge as the U.S. representative.
Alyssa Brasket is awarded $5,000 and a trip to Rome to compete in the American Crew All-Stars Challenge as the U.S. representative.

Photo courtesy of

Lauren Quick
American Crew All-Star Challenge U.S. rep Alyssa Brakset
American Crew All-Star Challenge U.S. rep Alyssa Brakset

Photo courtesy of

Lauren Quick
China Glaze launched Ever Glaze, their newest lacquer that lasts 7-10 days sans-chips with no base coat.
China Glaze launched Ever Glaze, their newest lacquer that lasts 7-10 days sans-chips with no base coat.

Photo courtesy of

Lauren Quick
Crown extension madness at Hotheads' hair extensions booth!
Crown extension madness at Hotheads' hair extensions booth!
Hotheads hair crown
Hotheads hair crown

Photo courtesy of

Lauren Quick
Saphira founder Saphira Tessler-Greenberg gets shiny, natural waves using Saphia products.
Saphira founder Saphira Tessler-Greenberg gets shiny, natural waves using Saphia products.

Photo courtesy of

Lauren Quick
Shiny waves on Saphira founder Saphira Tessler-Greenberg
Shiny waves on Saphira founder Saphira Tessler-Greenberg

Photo courtesy of

Lauren Quick
Pravana model + formula at the Pravana booth at ISSE
Pravana model + formula at the Pravana booth at ISSE

Photo courtesy of

Lauren Quick
1/21
 
View all
The Sexy Hair booth features gorgeous imagery of Marilyn Monroe and a stage with demos throughout the day.
1/21
 
Slider
The Sexy Hair booth features gorgeous imagery of Marilyn Monroe and a stage with demos throughout the day.
The 12 Benefits team is introducing their Anyplace Education, offering cash back from 12 Benefits to enroll in the instructional program of the stylist's choice.
2/21
 
Slider
The 12 Benefits team is introducing their Anyplace Education, offering cash back from 12 Benefits to enroll in the instructional program of the stylist's choice.
Amika Global Artistic Director Naeemah LaFond and Amika models.
3/21
 
Slider
Amika Global Artistic Director Naeemah LaFond and Amika models.
Sumo bun and braided cool from Amika's Naeemah LaFond.
4/21
 
Slider
Sumo bun and braided cool from Amika's Naeemah LaFond.

Photo courtesy of

Amika
Conair's Tara Mills holds the new Nano Titanium Miracurl from Babyliss which features a new optional steam function for "20% better curl and 50% better curl formation."
5/21
 
Slider
Conair's Tara Mills holds the new Nano Titanium Miracurl from Babyliss which features a new optional steam function for "20% better curl and 50% better curl formation."
Robert Reed of Ergo talks about the importance of using the right hairbrush - and using it properly - to control frizz.
6/21
 
Slider
Robert Reed of Ergo talks about the importance of using the right hairbrush - and using it properly - to control frizz.
Smiling at HaloCouture!
7/21
 
Slider
Smiling at HaloCouture!
The Formawell booth, where the Pres/CEO Emil Hakim is presenting what he considers to be a game changer in his Formawell Hair Resurrection."It smooths hair for up to six months without formaldehyde, and contains natural ingredients. Clients can color their hair right before or after treatment, there are no fumes and the hairdresser doesn't even need to wear gloves to perform the service."
8/21
 
Slider
The Formawell booth, where the Pres/CEO Emil Hakim is presenting what he considers to be a game changer in his Formawell Hair Resurrection."It smooths hair for up to six months without formaldehyde, and contains natural ingredients. Clients can color their hair right before or after treatment, there are no fumes and the hairdresser doesn't even need to wear gloves to perform the service."
At the Gigli & Massimo booth, sleek, sophisticated salon furnishings are on display, including wash units, manicure tables, salon mirrors and chairs. Truly unique, distinctive and beautifully-designed items, their focus "is the creative, administrative and education spaces used by beauty professionals."
9/21
 
Slider
At the Gigli & Massimo booth, sleek, sophisticated salon furnishings are on display, including wash units, manicure tables, salon mirrors and chairs. Truly unique, distinctive and beautifully-designed items, their focus "is the creative, administrative and education spaces used by beauty professionals."
Martin Parsons was at the Obliphica booth doing updo demos and he’ll be doing more tomorrow and Monday:
Sunday: 1 p.m. to 1:45 p.m., 3 p.m. to 3:45 p.m.
Monday: 10 a.m. to 10:45 a.m., 12 p.m. to 12:30 p.m.
10/21
 
Slider
Martin Parsons was at the Obliphica booth doing updo demos and he’ll be doing more tomorrow and Monday: Sunday: 1 p.m. to 1:45 p.m., 3 p.m. to 3:45 p.m. Monday: 10 a.m. to 10:45 a.m., 12 p.m. to 12:30 p.m.
The XFusion team is showing off their new updated packaging which features more description and detail to make it easier to retail.
11/21
 
Slider
The XFusion team is showing off their new updated packaging which features more description and detail to make it easier to retail.
Alan Papaleo on stage at Pravana.
12/21
 
Slider
Alan Papaleo on stage at Pravana.
RUSK is showing their new Flashback Collection, a modernized nod to the '60s and '70s. Cut and color techniques for short, medium and long hair - any texture - will be made available for each looks, demonstrated on short videos.
13/21
 
Slider
RUSK is showing their new Flashback Collection, a modernized nod to the '60s and '70s. Cut and color techniques for short, medium and long hair - any texture - will be made available for each looks, demonstrated on short videos.
Alyssa Brasket is awarded $5,000 and a trip to Rome to compete in the American Crew All-Stars Challenge as the U.S. representative.
14/21
 
Slider
Alyssa Brasket is awarded $5,000 and a trip to Rome to compete in the American Crew All-Stars Challenge as the U.S. representative.

Photo courtesy of

Lauren Quick
American Crew All-Star Challenge U.S. rep Alyssa Brakset
15/21
 
Slider
American Crew All-Star Challenge U.S. rep Alyssa Brakset

Photo courtesy of

Lauren Quick
China Glaze launched Ever Glaze, their newest lacquer that lasts 7-10 days sans-chips with no base coat.
16/21
 
Slider
China Glaze launched Ever Glaze, their newest lacquer that lasts 7-10 days sans-chips with no base coat.

Photo courtesy of

Lauren Quick
Crown extension madness at Hotheads' hair extensions booth!
17/21
 
Slider
Crown extension madness at Hotheads' hair extensions booth!
Hotheads hair crown
18/21
 
Slider
Hotheads hair crown

Photo courtesy of

Lauren Quick
Saphira founder Saphira Tessler-Greenberg gets shiny, natural waves using Saphia products.
19/21
 
Slider
Saphira founder Saphira Tessler-Greenberg gets shiny, natural waves using Saphia products.

Photo courtesy of

Lauren Quick
Shiny waves on Saphira founder Saphira Tessler-Greenberg
20/21
 
Slider
Shiny waves on Saphira founder Saphira Tessler-Greenberg

Photo courtesy of

Lauren Quick
Pravana model + formula at the Pravana booth at ISSE
21/21
 
Slider
Pravana model + formula at the Pravana booth at ISSE

Photo courtesy of

Lauren Quick

Did you miss the Professional Beauty Association's International Salon and Spa Expo in Long Beach, California? We've got you covered! This beauty show features innovations in hair, skin, nails and more. This year, the show was Jan. 24-26, 2015. Learn more at www.probeauty.org/isse/.

[[photogallery:28475]]

For reprint and licensing requests for this article, Click here.