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All Inclusive: MODERN's March Issue

Alison Alhamed | February 20, 2015 | 9:14 AM

As the last months of winter come to a close, my desire for a vacation climbs to an all-time high. In fact, as soon as the holidays are over, I’m ready to say “goodbye” to the salt-stained pavement and murky puddles, and “hello” to blue skies and sand beneath my toes.

The timing couldn’t have been better for Aquage’s Luis Alvarez to conceptualize a Miami-infused photoshoot for this issue. And when he pitched the idea of all wet looks created with gels, I was totally on board. After all, when you’re spending the day on the beach in the heat, the last thing you want to do is cut short the time in the sun cooped up in the bathroom with a blowdryer and roundbrush. Resort-wear means a chic
effortlessness, ease and versatility.

But an air-dried finish doesn’t just mean chlorine or saltwater dried in the sun; a wet look still requires effort. It all starts with a strong foundation in styling products—luckily, this issue is full of solutions. We reached out to the industry’s leading product manufacturers and polled our audience for their favorite sea salt spray, celebrated for their texture-enhancing effects, and oil-absorbing dry shampoos—see pages 38 and 148 for the results.

Nail season officially begins as the gloves come off and boots are placed in the back of the closet in exchange for open-toed shoes and gladiator sandals.
We spoke to the industry’s leading nail houses for expert advice in the world of manicures and pedicures—from business ideas to introduce in your salon, to advanced education, color, nail art and trends. Turn to page 94 for inspiration on the category.

Travel season for the professional salon industry just kicked into high gear, too. In these pages, see industry event coverage from Hawaii, California, New Orleans, Las Vegas and Miami.

As this issue comes to a close, we’re only a few weeks from America’s Beauty Show in Chicago, where we’ll be celebrating the 2015 Beauty Changes Lives Legacy Award with a major event at The Modern Wing of the Art Institute of Chicago. Join MODERN for our red-carpet experience before the Trilogy of Beauty fashion presentation on March 21. Tickets are still available! See page 138 for details.

Until then!

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