label.m Begins Partnership with SalonCentric
The “Official Product Line of London Fashion Week” will soon be widely available for stylists in the US through the L’Oreal distribution network, consisting of 3,800 salon professionals, 1,240 distributor sales consultants and more than 565 stores. label.m-usa recently announced a partnership agreement with the professional products distribution operation, SalonCentric. Phase 1 of the label.m / SalonCentric partnership begins in August with the launch of 55 products at State|RDA Beauty Supply, a sub-distribution channel of SalonCentric. StateǀRDA includes 115 individual owners and 265 store locations across 17 states.
As early as February 2016, label.m expects its “Official Product line of London Fashion Week” to be available throughout all of SalonCentric’s network, which includes 3,800 salon professionals, 1,240 salon sales consultants and more than 565 SalonCentric stores in the U.S.
“We are thrilled to be launching this partnership with SalonCentric. It will enable us to expand the label.m-usa brand across the country with a new and fresh approach to connecting with our most important audience – stylists” said label.m-usa General Manager, Tom Buffano. “I believe that providing quality products and successful manufacturer education builds strong relationships and allows both stylist and brands to grow to new levels. I look forward to the opportunity to implement this philosophy with the SalonCentric team and to see label.m-usa thrive in the Americas.”