Close
Expert Advice

Modern Reports: Farouk Cancun 2015

Lauren Quick | September 24, 2015 | 8:58 AM
Farouk Shami on the Farouk red carpet Sept. 18, 2015.
Photo By Lauren Quick Photo 1 of 33
MODERN SALON Associate Editor Lauren Quick interviews Basim Shami before the white party on Friday, Sept. 18.
Photo 2 of 33
MODERN SALON Associate Editor Lauren Quick with Farouk Shami on the Farouk red carpet, Sept. 18, 2015.
Photo By Gregg McConnell Photo 3 of 33
Farouk Shami and MODERN's Gregg McConnell on the Farouk red carpet, Fri., Sept. 18, 2015.
Photo By Lauren Quick Photo 4 of 33
Thousands of attendees turned out for Farouk's white party on Fri., Sept. 18, 2015.
Photo By Lauren Quick Photo 5 of 33
Farouk's white party on Fri., Sept. 18, 2015, featured performances by Flo Rida and Natalie La Rose.
Photo By Lauren Quick Photo 6 of 33
Farouk's white party on Fri., Sept. 18, 2015, featured performances by Flo Rida and Natalie La Rose.
Photo By Lauren Quick Photo 7 of 33
Farouk's white party on Fri., Sept. 18, 2015, featured performances by Flo Rida and Natalie La Rose.
Photo By Lauren Quick Photo 8 of 33
Farouk's white party on Fri., Sept. 18, 2015, featured performances by Flo Rida and Natalie La Rose.
Photo By Lauren Quick Photo 9 of 33
The general session on Sat., Sept. 18, 2015, kicked off with a presentation of hairstyles from the 1970s to present day.
Photo By Lauren Quick Photo 10 of 33
The general session on Sat., Sept. 18, 2015, kicked off with a presentation of hairstyles from the 1970s to present day.
Photo By Lauren Quick Photo 11 of 33
The general session on Sat., Sept. 18, 2015, kicked off with a presentation of hairstyles from the 1970s to present day.
Photo By Lauren Quick Photo 12 of 33
Farouk Shami speaking onstage, Sat., Sept. 19, 2015.
Photo 13 of 33
On Sat., Sept. 19, 2015, Farouk announced it is partnering with Esquire magazine to create a men's line in 2016.
Photo By Lauren Quick Photo 14 of 33
Farouk Systems Global Artistic Director Patrick Kalle, Creative Design Director Maurice den Exter and Color Director Richard Jordan (not pictured) present Farouk's Resonance collection for fall/winter 2015-2016.
Photo By Lauren Quick Photo 15 of 33
Farouk Color Director Richard Jordan styles a model from the Resonance Collection.
Photo By Lauren Quick Photo 16 of 33
Farouk Systems Global Artistic Director Patrick Kalle styles a model from the Resonance collection, Sept. 19, 2015.
Photo By Lauren Quick Photo 17 of 33
Resonance collection models, Sept. 19, 2015.
Photo By Lauren Quick Photo 18 of 33
Anna Cantu teaches at The Art of Hairdressing Class.
Photo 19 of 33
(L) Andre Chiavelli, executive vice president of sales, and (R) Scott Emery, senior vice president of international sales, throw money to the crowd during Saturday's general session.
Photo 20 of 33
jcp salon stylists at Farouk Cancun 2015, Sept. 20, 2015.
Photo By Lauren Quick Photo 21 of 33
Farouk artists Anna Cantu and Joe Anthony present new launches with Farouk Shami at a VIP press luncheon, Sept. 20, 2015.
Photo By Lauren Quick Photo 22 of 33
Farouk Shami is presented with an award at the VIP press luncheon, Sept. 20, 2015.
Photo By Lauren Quick Photo 23 of 33
The Art of Color class on Sept. 20, 2015, featuring new CHI Shine Shades.
Photo By Lauren Quick Photo 24 of 33
Men's Grooming class, Sept. 20, 2015.
Photo By Lauren Quick Photo 25 of 33
Salon Business Motivation Seminar with Lauren Gartland, Sept. 20, 2015.
Photo By Lauren Quick Photo 26 of 33
Backstage before the Global Runway Show on Sunday, Sept. 20, 2015.
Photo By Lauren Quick Photo 27 of 33
Flo Rida performs at the Global Runway Show on Sun., Sept. 20, 2015.
Photo By Lauren Quick Photo 28 of 33
Runway models at the Global Runway Show, Sept. 20, 2015.
Photo By Lauren Quick Photo 29 of 33
MODERN Associate Editor Lauren Quick and CHI featured designer Dmitry Sholokhov. Sholokhov was the winner of season 10 of Project Runway All-Stars and featured in CHI ad campaigns and created fashion designs for the Cancun conference presentations.
Photo By Gregg McConnell Photo 30 of 33
MODERN's Gregg McConnell presents Farouk Shami with an award on behalf of MODERN SALON for 50 years of innovation in the beauty industry.
Photo By Lauren Quick Photo 31 of 33
MODERN's Gregg McConnell presents Farouk Shami with an award on behalf of MODERN SALON for 50 years of innovation in the beauty industry.
Photo By Lauren Quick Photo 32 of 33
Farouk with musical artists Flo Rida and Natalie La Rose before the white party Fri., Sept. 18.
Photo 33 of 33

The Event: Farouk Cancun 2015 conference, Sept. 18-22, 2015, at the Moon Palace Golf & Spa Resort in Cancun, Mexico.

The Details: Thousands of stylists, distributors and media from around the world traveled to Mexico for Farouk Systems Inc.'s five-day conference. Attendees had the option of partaking in three- or five-day packages that were set on the backdrop of the all-inclusive resort in Cancun.

Never shying from dramatic and exciting presentations, there were multiple runway shows and 60 models featured in Saturday morning's presentation alone. Styles ranged from wearable and sellable to larger-than-life and avant garde. The event kicked off on Friday night with a red-carpet reception and white party with performances by Flo Rida and Natalie La Rose.

The following days were jam-packed with education and exciting news from the Farouk team, technology innovations shared by CEO and President Basim Shami—and, of course, inspiration from Founder Farouk Shami. 

Launches+News: There are five immediate product launches coming from Farouk Cancun: CHI Ionic Color Shine Shades Liquid Color, CHI Escape Professional Cordless Curling Iron, CHI Tea Tree Oil Line, DURA CHI Marcel Iron and BioSilk Rock Hard Line. Read more on these launches here. 

Additionally, there is a bevy of up-and-coming news and launches for 2016 that attendees got a sneak peek of. Notably, Farouk is partnering with men's magazine Esquire to launch a men's line in the upcoming year. Also, actress and singer Zendaya has been announced as the new brand ambassador for CHI Haircare.

Farouk devotees can also look forward to the CHI Rose Hip Oil Line, CHi Almond Oil Curl Care, a partnership with Nylon magazine, handle-free Handshot Dryer, CHI Onyx EuroShine tools, CHI Ellipse Teflon and titanium tools, Ribbon Iron, CHI Ionic Color Illuminate Conditioners and new products added to the Kardashian Beauty line. 

Also be sure to check out the Resonance collection, debuted at the conference, and flip through the many model styles seen in Cancun.

The Last Word: "God sent hairdressers to save the world." -Farouk Shami

[[photogallery:32879]]
Facebook Comments

More from Expert Advice

Load More