Social Studies: StyleSeat
Stylists, salons and brands are constantly seeking ways to connect with clients in the salon and beyond.
StyleSeat is a web and mobile destination that provides an avenue for that connection through stylist profiles and giving clients an opportunity to do what many of them do so well—shop online.
Description in the App Store
"StyleSeat is a free tool to help you manage your appointment book, client list, menu of services, photos and online profiles. Clients get automatic text and email reminders for appointments, and you get simple client tracking and revenue reporting.
Create a professional profile to showcase your work and skills so potential clients in your area can easily find you, schedule appointments 24/7, buy retail and more.
How it helps you
- Exposure. Your professional profile—customized by you—can be easily found by clients in your vicinity. You're able to post pictures of your work, receive recommendations from existing clients, list your services and hours.
- Booking. Clients can book at their convenience—even if that is in the middle of the night. Nearly 20 percent of appointments are booked within 24 hours of the appointment time, so you don't have to worry about how to fill holes in your book.
- Retail. If your client is a die-hard fan of the shampoo you carry but runs out between appointments, she or he can easily purchase more through StyleSeat's eCommerce site, ShopSalon. ShopSalon has L'Oréal Professional products (Essie, Kérastase, L'Oréal Professionnel, Matrix, Mizani, Pureology, Redken and Shu Uemura) for clients to choose from that StyleSeat will pack and ship on your behalf.
"Beauty professionals tell us our app has been a game-changer for their business," says Melody McCloskey, StyleSeat founder. "They rely primarily on their mobile phones throughout the day and rarely have time to sit in front of a computer. By providing their mobile appointment book, access to a client contact list for easy communication, and the ability to send email and text reminders for upcoming appointments, we're helping stylists manage their businesses from anywhere."