Close
Solo Artist

Your Biz: E-Solutions and Virtual Stores

Victoria Wurdinger | October 1, 2015 | 1:17 AM
With a virtual store, you can retail thousands of products with zero inventory investment.
Photo 1 of 2
Loxa Pros can create their own profiles for their virtual store.
Photo 2 of 2

Today, there are more business-supporting, digital or “e-solutions” than ever for renters. You can upgrade paper reward punch cards to electronic ones with FiveStars, take credit cards with Vagro, Square, Uswipe or PayPal, and even manage taxes with Turbo, Quicken, Waveppps or Quick Books for the self-employed. All can save youtime and paperwork. But only one can actually make you money while you sleep: the virtual store.

Mindy Stegall, Stylist Coordinator at Loxa Beauty, explains: “A virtual store can help salons—and renters in particular—in several ways. It can extend your inventory to thousands of products that would never fit in one salon, let alone near a booth station or in a suite. It extends your shelves, but it doesn’t replace them. It also gives you exposure to new clients, and lets you sell to them and make commissions. Now, you can tell your clients and even friends that they can shop with you online anytime, and have professional products shipped directly to them.”

When using a virtual store, you can make money 24/7, but specific tactics help boost your sales considerably. Here are the top four ways Stegall says Loxa users realized virtual-selling success:

  1. Share the link to your store on all social media platforms. “This opens sales outside your chair or suite to friends, family members and others who want to support you but don’t live nearby,” says Stegall. “Pay $35 to boost your Facebook post, and hundreds who want to buy professional products will see it.”
  2. Use an iPad in the salon to register clients to shop at your store; then walk them through the process. Stegall suggests that color-processing downtime presents the perfect opportunity to act as a “concierge” for your store by showing clients how to shop and making sure you get commission on the sales. “First, go through your own store up to the point of check-out, so you are familiar with what the consumer will experience.”
  3. Offer an incentive. Tell your clients that if they show you they have ordered online through your store or text you evidence, you’ll give them a free reconstructing treatment or brow wax. You can also offer $5 off the next service, which may cover the client’s shipping costs.
  4. Sell thermal tools. “A huge money maker for Loxa Pros has been selling high-priced tools,” says Stegall. “You don’t have to stock expensive inventory, and because Loxa is backed by manufacturers, salons and stylists with a Loxa profile and virtual store have no worries about returns or warranties.”

At Loxa Beauty, any licensed professional who is over 18 can sign up. Then, a coach will help you create a profile that is branded to you—or you can simply upload your info. You can show photos of your work space, write a profile about yourself, list your prices and contact information, upload a short “Pro Solution” product-related video, and even run virtual specials. Not only can your clients shop and direct the commission your way, other consumers can find your store by zip code (or your social media links) and credit you for the commission. (At Loxa, renters get 12% commission; salon owners who sign up get 8% and stylists the salon owner registers can receive 4% commission on sales.)

With zero hosting fees, virtual stores can practically replace costly websites—you have Facebook, Pinterest and Twitter for photos of your work anyway.

“It’s a revolutionary idea, but at one time, stylists thought clients wanted personal calls, not text messages,” says Stegall. “Turns out, clients do like to do it all electronically.” For more information, visit www.loxabeauty.com

Facebook Comments

More from Solo Artist

Solo Artist
Solo Artist

Back in the Game: Back-to-School Advice

September 11, 2017

We asked our Solo Artist Advisory Council, “What back-to-school services are smart for solo artists (and all stylists) to offer this September.” They offered us their two cents and gave us some service and product ideas, too.

5 Tips for Working Parents

August 23, 2017

Both Solo Artists, mother/daughter duo, Tammy and Lauren Muniz, have developed an ideal working relationship. Though the family business model may not be ideal for everyone, Tammy and Lauren have garnered a lot of success with this strategy. Today, there are plenty of working stylists who are trying to navigate the landscape of developing their own business while staying involved with their families. Here are a few pointers.

7 Benefits of Working in a Salon Studio

May 25, 2017

Opening a salon is a dream for many. While there’s a plethora of expected pros when going into business for yourself – like controlling your atmosphere, choosing your own retail and back bar, creating a flexible schedule, and branding yourself and your business - there is also a wealth of unexpected benefits that Sola stylists have discovered for themselves. With so much opportunity and support, these stylists have moved their careers in a direction they could once only dream of. It’s evident that going solo was the right move for them…read on to decide if it’s the right move for you, too!

The Art of Staying Educated as an Independent Stylist

May 5, 2017

Keeping up with education isn’t as daunting as it might sound at first for a stylist just stepping out on their own. With apps, social media and plenty of networking opportunities, see how these five independent stylists from Sola Salon Studios are thriving thanks to their flexible schedules and new-found education resources.

Solo Artist
Solo Artist

Ideas for Encouraging Client Referrals

Jim Bower | April 10, 2017

Whether you are the owner of a single chair salon, an independent contractor in a booth rental facility or flying solo in a salon or spa suite, one way to ensure better financial stability is to be sure that your schedule is filled with a good balance of clients.

Load More