Close
Solo Artist

Mastering Client-Communication Skills

Victoria Wurdinger | December 15, 2015 | 1:28 AM
Peg Cribari, a 35-year industry veteran and co-owner of Salon Three Thirty in Dallas, TX.

In addition to educating for Wella Professionals, Peg Cribari founded her own Cribari Advanced Salon Seminars.

Peg Cribari, a 35-year industry veteran and co-owner of Salon Three Thirty in Dallas, TX, coaches stylists to rise to their potential of by mastering client-communication skills. A top stylist for Wella Professionals, she teaches “The Art of the Consultation, the System for Success” for the company.

Says Cribari, “Solo artists should deliver concise, thorough consultations to ensure clear lines of understanding with their clients. It builds confidence, which allows clients to send you referrals. This is vital for financial and artistic success.”

Here, she shares top tips from her consultation class.

  1. Since you have only yourself to promote, you must maintain professionalism both in your work skills and your working environment. Don't just be on time, be early, be prepared and get your game face on. Clients know when you are rushed or preoccupied. If you want to be respected, show your clients respect.
     
  2. Having a consultation before every service, regardless of how many times you have seen a client, will ensure their continuous happiness. Hair changes with seasons, and clients change with moods. Consultations allow you to make recommendations, not only in adjustments to the cut, style or color, but in product changes that will help maintain the look you created.
     
  3. Always conduct the consultation at your station, never in the reception area or at the shampoo bowl. This positions you as a trusted advisor who is serious about listening to the client respectfully. Raise the chair up, closer to your eye level, and talk to the client face to face, not through the mirror.  Pay attention to client’s body language. This helps to recognize when to put on the brakes and when to hit the gas in regards to suggestions for changes.
     
  4. Don't “sell” your services or products, instead, educate the client as to the capabilities and needs of his or her hair, lifestyle and fashion sense.
     
  5. Pre-book clients based on the appropriate time frame to properly maintain the cut or color. Even if a client has to move the appointment later, pre-booking will give them a baseline for consistency.
Facebook Comments

More from Solo Artist

5 Unexpected Benefits of Working in a Salon Studio

May 25, 2017

Opening a hair salon is a dream for many. While there’s a plethora of expected pros when going into business for yourself – like controlling your atmosphere, choosing your own retail and back bar, creating a flexible schedule, and branding yourself - there is also a wealth of unexpected benefits that Sola stylists have discovered for themselves. With so much opportunity and support, these stylists have launched their careers in a direction they could once only dream of - and the payoff has been well worth the risk! Get inspired by their individual journeys, and discover for yourself how working in a salon studio can benefit your career goals.

The Art of Staying Educated as an Independent Stylist

May 5, 2017

Keeping up with education isn’t as daunting as it might sound at first for a stylist just stepping out on their own. With apps, social media and plenty of networking opportunities, see how these five independent stylists from Sola Salon Studios are thriving thanks to their flexible schedules and new-found education resources.

Solo Artist
Solo Artist

Ideas for Encouraging Client Referrals

Jim Bower | April 10, 2017

Whether you are the owner of a single chair salon, an independent contractor in a booth rental facility or flying solo in a salon or spa suite, one way to ensure better financial stability is to be sure that your schedule is filled with a good balance of clients.

Solo Artist
Solo Artist

Summer Add-On Services to Grow Your Business

Elizabeth Jakaitis | April 7, 2017

For those running an independent business, a great way to grow profits this summer is by offering seasonal add-on services that will give clients that something extra, and give your final ticket price something extra, too. We asked our Solo Artist Advisory Council to tell us about the services that are lucrative and on-trend for this summer. Recommend these add-ons to clients and watch your average ticket price rise.

Is 2017 Your Year to Go Independent?

January 10, 2017

All across the nation, thousands of salon professionals are taking control of their entrepreneurial goals by moving to a salon studio. We connected with four rock stars at Sola Salon Studios who are killing it, showing us that going independent is working for them.

Load More