Talking Lashes, Bigger Is Better and Faster Is Fabulous: New NovaLash American Volume Series for Amped-Up Eyelashes
NovaLash artists are creating a lush lash line in less time with NovaLash American Volume series. Applying the ultra-light American Volume Extensions in three curls with a “Fan, Feather and Load” technique, unique to NovaLash, and securing them with new rapid-dry HighSpeed Platinum Bond Adhesive, service time is cut in half while lash fullness is multiplied.
“After several years in development, we're thrilled to bring clients and lash artists the ideal service for those who want full, luscious lashes,” NovaLash CEO Sophy Merszei says. “Not only have we perfected this difficult-to-achieve technique for feathery, fluffy results, in contrast to the block-like, clumpy Russian volume methods—we have the products and education to back up an entirely new frontier in volume lashing.”
Certified lash stylists who want to grow their skills and their clientele enroll in eight-hour training sessions with NovaLash's Vice President of Global Education Sophie Navarro. The owner of Lash Co in Houston, TX, Navarro has built a business and a career around creating lash looks that are both beautiful and believable. She will share her trade secrets on efficient, speedy application, as well as business-building tips and how-to enhance a service with cosmetics.
During the hands-on portion of the class, attendees will learn and then practice Navarro's American Volume application technique on both top and bottom lashes, on live models. Candied Lash application will be demonstrated as well as a detailed eyelash strip application technique.
Dates and locations of future classes across the country will be posted on the NovaLash website – www.novalash.com