Close
Industry News

StyleSeat Acquires BeautyBooked

Anne Moratto | January 26, 2016 | 10:19 AM
Image posted on www.styleseat.com by Mercedes Trahan Salons by Jc Davenport Village in Austin, TX

StyleSeat, a leading mobile and online destination for booking beauty and wellness appointments, announced that it will acquire NYC-based BeautyBooked - a discovery and booking platform for high end salons and spas. The acquisition of BeautyBooked, which has more than 1,000 marquee salons on its platform, enables StyleSeat to expand into the $21 billion salon and spa segment.

This deal will bring StyleSeat significant salon market share in top metro markets including New York City and Los Angeles and will provide access to prestigious partnerships, including an exclusive booking collaboration with Conde Nast’s Allure Magazine.

“We are excited to join forces with StyleSeat,” Hillary Hutcheson, CEO and Co-founder of BeautyBooked, says. “Our salon partners will benefit greatly from StyleSeat's vast customer base, innovative technology and partnership with L'Oreal.  We think StyleSeat is the perfect partner for BeautyBooked.”

This announcement comes at the end of another successful year for the StyleSeat brand, marked by 100% year over year growth and more than 23 million appointments booked. Relying on almost 100% word of mouth since its 2011 launch, the platform has already fueled over $2 billion in booked services and serviced more than 44 million appointments to date.

“StyleSeat is growing rapidly,” Melody McCloskey, CEO and Co-founder of StyleSeat, says. “While we specialize in independent professionals we're excited to expand to also support salons and spas, a step forward in our mission to power a discovery and booking experience for everyone. The acquisition of BeautyBooked was a natural progression for us to deliver on our vision of becoming the OpenTable for the entire beauty industry.”

 

Facebook Comments

More from Industry News

Hair Color Trends
Hair Color Trends

Teal To Big Chop To Tasteful Brunette Bob

Maggie Mulhern | February 8, 2017

When we saw this makeover on Instagram, we had to know more. Hairdresser Nicole Boccio of Cactus Salon and Spa  (@cactussalonsmithtown), Smithtown, New York, says "I had been doing a doubled processed blonde on Kelly Sampson for some time now. She came requesting 'mermaid hair'. She had 2 inches of level 5 roots." Here Boccio shares the details for this makeover.

Hair Color Trends Four session to silver
Hair Color Trends

MAKEOVER: Four Sessions To Silver

Maggie Mulhern | February 5, 2017

Kim Bruce (@themisfitblonde), co-owner of Monroe on Mane (@monroeonmane), Sturbridge, MA., specializes in blondes and hairdressing. "This guest has been a client of mine for almost a year now. It has taken four sessions to achieve our desired shade of silver blonde." Here Bruce shares the details for the transformation.

Awards & Contests Krystle Waivio
Awards & Contests

Announcing the Braids & Brides Top 10 Semifinalists!

Lauren Quick and Alison Alhamed | February 10, 2017

After receiving nearly 3,000 entries since the launch of the Braids & Brides contest, it was extremely difficult to narrow the pool of beautiful special-occasion styles down to 10! Take a look below to see who our semifinalists are, and stay tuned as they submit their best braid work for judging.

Load More