CHI, a global leader in ceramic hair tools and premier hair care, and CHI's celebrity ambassador Zendaya officially unveiled the launch of the #REALisBEAUTIFUL campaign.
CHI and Zendaya have teamed up to show and encourage women to be their authentic self, because being real is being beautiful. The ad campaign highlights six diverse styles curated by CHI and Zendaya, which showcase the part hair plays in personal style and expression.
"Zendaya is undeniably a beauty icon," says Basim Shami, CEO of CHI and Farouk Systems, Inc. "She is always having fun with her looks and uses beauty, along with fashion, to express a positive message about confidence and embracing individuality. CHI is thrilled to be partnered with her and together share the message with women to embrace who you are, because the real you is beautiful."
“As someone in the limelight, it’s important for me to show the real Zendaya to my fans," Zendaya says. "The #REALisBEAUTIFUL campaign allows me to express myself and the styles I wear in my life while encouraging women to have fun and be confident with their look. I’m excited to show off the looks CHI and I created and share this beautiful message."
Zendaya and Basim Shami at the media launch event in New York.
The Zendaya and CHI #REALisBEAUTIFUL campaign officially kicked off on social media and was celebrated with an exclusive event in New York City. The ad campaign looks will be launching in select magazines this spring accompanied by Zendaya’s must-have products to recreate her looks including the Escape Cordless Styling Iron, G2 Styling Iron, Touch 2 Touch Screen Dryer, Styling Line Extension Collection and Argan Oil Collection.
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