Close
Event Coverage

How to Manage Your Business Online and in a Mobile World

Lauren Salapatek | March 13, 2016 | 4:08 AM
Photo By Getty Images

With the hundreds of classes that take place at America’s Beauty Show in Chicago, one of the first to kick off the event was a class called, How to Manage Your Business in a Mobile World by Millennium Systems International’s Micah Harms.

Harms touched on topics like gift cards, online booking, accessibility for your clients, accessibility within your business and more.

Some stats and highlights:

GIFT CARDS: Offering online gift cards can bring in more revenue for your business. Did you know that 72 percent of gift card holders spend more than the value of their gift card? Or that the average amount loaded onto an online gift card is around 10-15% more than a plastic gift card?

Surprisingly, 30 percent of liabilities are never redeemed! Harms advises that you should run a report in your salon or spa software that will show your remaining gift card liabilities that are about to expire. You can then reach out to these gift card holders via email, phone or text, reminding them to redeem the gift card before it’s too late. Not only will this get the client back into your salon or spa, but it will also most likely exceed your customers’ expectations and make them remember why they love your business.  

ONLINE BOOKING: Online booking can do wonders for your front desk. It frees them up to offer better customer service to your guests in-house and also to reach out to overdue guests and guests with liabilities about to expire. It also frees them up to do confirmations to cut down on no-shows.

Harms also touched on the importance of having a points and rewards system to influence client loyalty and behaviors (like rebooking). "70 percent of customers agree they would modify when and where they make purchases in order to maximize the benefits they receive,” says Harms.

Millennium recommends to salon owners and professionals to make accessibility easy for your clients by using their software like MillenniumGO, Remote Business or My Meevo (cloud-based salon software).

For more information about Millennium Salon and Spa Software, visit www.millenniumsi.com.

Facebook Comments

More from Event Coverage

Hair Color Trends
Hair Color Trends

Teal To Big Chop To Tasteful Brunette Bob

Maggie Mulhern | February 8, 2017

When we saw this makeover on Instagram, we had to know more. Hairdresser Nicole Boccio of Cactus Salon and Spa  (@cactussalonsmithtown), Smithtown, New York, says "I had been doing a doubled processed blonde on Kelly Sampson for some time now. She came requesting 'mermaid hair'. She had 2 inches of level 5 roots." Here Boccio shares the details for this makeover.

Hair Color Trends Four session to silver
Hair Color Trends

MAKEOVER: Four Sessions To Silver

Maggie Mulhern | February 5, 2017

Kim Bruce (@themisfitblonde), co-owner of Monroe on Mane (@monroeonmane), Sturbridge, MA., specializes in blondes and hairdressing. "This guest has been a client of mine for almost a year now. It has taken four sessions to achieve our desired shade of silver blonde." Here Bruce shares the details for the transformation.

Load More