Expert Advice

Rockin’ Grannies in My Chair

Carlos Valenzuela | March 21, 2016 | 10:29 PM
Carlos Valenzuela

An 80-year old woman marched up to my styling chair with curly, fire engine red hair, long nails, and in better shapes than most women forty years her junior. “I don’t want an old lady ‘do’ she said as a conversation starter. Later, came a ninety-eight year old woman in perfect makeup dressed like a vogue model that stated, “Can you get me out by eleven, otherwise I will be late for my bridge game.”
There is a sprinkling of women who refuse to act their age coming to see me. And, I love them.

When I returned to offering my styling services, I prioritized the trendy, younger woman who could be a walking advertisement for me. I didn’t really reach out to seniors because of giant, incorrect misconceptions. I admit. I had images of the classic senior always looking for economical services, and with a challenging personality, plus I didn’t want a full book of layered wedges with a few curls on top. Wrong. So wrong.

If you think like I did, you have yet to meet the new generation of rocking grannies. These are women who worked hard and saved their money because they wanted to afford a few luxuries in their retirement—and one of these luxuries is you, their hairdresser. These vibrant ladies are cut and color clients and book an appointment every four to six weeks. I use my latest tricks and techniques on them with great success. No little old lady from Pasadena looks.

Once these ladies get to know you, they begin to open up and share their wisdom. I would love to be as good a judge of character as they are, as good to shake off fears and insecurities, not cares what people think and most of all maintain their passion for life throughout my future years.

When I suggested a particularly trendy style for one of my beautiful seniors, she readily went for it and said. “Age is a question of mind over matter. If you don’t mind, it doesn’t matter.”

I live with the hope that the attitude rubs off on me.




Facebook Comments

More from Expert Advice

Your Little Guide for BIG Spring Promotions

April 5, 2017

Do you dread thinking of new ways to reinvent promotions and special occasions? How many times a year can you discount the same service, the same way, without your clients becoming accustomed to a “holiday promotion”? Fortunately, the abundance of springtime holidays and special occasions allows for a variety of fresh ways to delight your customers.

Expert Advice
Expert Advice

Why Professionals SHOULD Sell Retail Products

Maggie Mulhern | February 28, 2017

It has been a problem in our industry for years - retailing. Many salon pros have trouble seeing beyond the artistry and find it difficult to sell products to their clients. In this brief video Cody Fullerton of Living Proof confronts the situation and shares why salon pros should encourage their clients to buy products to maintain their hair between salon visits.

Load More