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Bumble and bumble and Gene Juarez Salons & Spas Announce New Partnership

Anne Moratto | January 1, 2017 | 3:45 PM
Sabrina Michals, Creative Director of Styling Education, and Bumble and bumble Educator Corinna Hernandez during the editorial styling portion of the main stage event, moderated by Bronwen Robinson, Executive Director of Global Brand Artistry.

Bumble and bumble and Gene Juarez Salons & Spas announced a new partnership, which brings the full Bumble and bumble product collection and exclusive cutting and styling education to Gene Juarez. Gene Juarez is a leading salon group in the Seattle area, operating 10 award-winning locations and two state-of-the-art Cosmetology Schools.

"We chose to partner with Bumble and bumble as we share the same passion for fashion, quality and innovation," said Scott Missad, president & CEO, Gene Juarez Salons & Spas. "We look forward to being a national leader in the Bumble and bumble community and sharing our mutual expertise with our clients."

On Sunday, June 5th, the Bumble and bumble team hosted an exclusive event in Seattle for more than 300 Gene Juarez artists, kicking off with a stage show which featured an overview of Bumble and bumble history and culture, which included the work of Global Artistic Director Laurent Philippon and his collaborations with renowned fashion photographers Richard Burbridge and Regan Cameron.

"Gene Juarez Salons & Spas is one of the most important and influential Salon and Spa groups in North America," said Peter Lichtenthal, president, Bumble and bumble and Bobbi Brown Cosmetics. "We have partnered with them in the past and are excited to forge a new, deeper relationship with the Salons and Academies."

Hair cutting and styling took center stage with transformational haircuts, inspirational styling looks and editorial backstage styling techniques. Additionally, Bumble and bumble’s hair care and styling products were also presented, such as the Surf, Bb Thickening Families and Backstage Styling Essentials.

To celebrate the partnership, the presentation was followed by a party where the two teams mingled over cocktails and hors d'oeuvres.

"We’re thrilled to enter Gene Juarez Salons & Spas and provide them with the renowned Bumble and bumble products, business and education support," said Zach Rieken, global general manager, Bumble and bumble. "We see the relationship is a true, long-term partnership between the companies where we will share best practices on both sides."

"Gene Juarez Salons & Spas is one of the most important and influential Salon and Spa groups in North America," said Peter Lichtenthal, president, Bumble and bumble and Bobbi Brown Cosmetics. "We have partnered with them in the past and are excited to forge a new, deeper relationship with the Salons and Academies."

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