Solo Artist

5 Fast, Free Ways to Fill Your Book

Victoria Wurdinger | June 21, 2016 | 1:51 PM
Marion Shaw currently teaches a three-day program for a major cosmetology school and works with individual salons, helping them to grow their business to become more profitable. (photo credit: Marion Shaw)
Photo By Marion Shaw

Most stylists know that pre-booking and having smart referral programs build the books over time. But if you’re normally a busy renter and inexplicably find it’s way too quiet, specific tactics fill appointments fast.

Marion Shaw, who trained in England and then moved to Canada, has been a salon owner, manufacturer’s trainer, color technician, educator and salon business consultant. She has also authored two books, including her latest “The Superstar Hairstylist” (©2015, available at Here, she shares her fab five for filling appointments in a pinch. Check out more of her business ideas at her business blog:

  1. If you are usually quite busy, keep a cancellation list. Call or text those people on the list and let them know that you have an appointment that just opened up.  Often, this can fill-up a slow day.  Think of those clients who love to call at the last minute. Let them know you were thinking of them, realized it’s time for their next service with you, and that you have an opening today!
  2. Post on your Facebook page or Instagram account and tell your followers that you just got a couple of last-minute cancellations. Provide the specific dates and times.  Then add a strong call to action such as: “Call now – these openings won’t last.”
  3. Create an appropriate and attractive service promotion, post it on your Facebook page and pay to boost it to your local target market.  Once again, create a sense of urgency.  For example, put a limit on the number of special promotions that will be sold.
  4. Network. Don’t wait for things to happen. Go out and make them happen. Have a great business card and carry it wherever you go, including the coffee shop, the grocery store and the health club.  Be prepared to pay someone a compliment. Say you have some great ideas for the person’s hair and be prepared to expand on that.  Add an invitation to come in for a free consultation.
  5. Look back in your book for clients who have missed a couple of appointments, or who are extending their visits too long.  Call them and let them know you missed them.  Offer them an add-on service if they book “today.”  If they decline, gracefully try to determine why they stopped coming in.  Client retention is the number one statistic you need to track.  Finding new clients is great, but keeping the clients you already have is essential to maintaining a flourishing business.
Facebook Comments

More from Solo Artist

Solo Artist
Solo Artist

Solo Artist Ambition: How Going Independent Can Open Up a Variety of Career Opportunities

Elizabeth Jakaitis | May 28, 2017

For some beauty professionals who choose to be solo artists, being independent is not the whole game, but an important stage in their careers. For Jacob Khan, currently the owner of Jacob K. Hair in Dunwoody, Georgia and a member of the CosmoProf Artistic Team, everything he has accomplished would not have been possible without some time spent working independently and pursuing what he needed next in his career.

7 Benefits of Working in a Salon Studio

May 25, 2017

Opening a salon is a dream for many. While there’s a plethora of expected pros when going into business for yourself – like controlling your atmosphere, choosing your own retail and back bar, creating a flexible schedule, and branding yourself and your business - there is also a wealth of unexpected benefits that Sola stylists have discovered for themselves. With so much opportunity and support, these stylists have moved their careers in a direction they could once only dream of. It’s evident that going solo was the right move for them…read on to decide if it’s the right move for you, too!

The Art of Staying Educated as an Independent Stylist

May 5, 2017

Keeping up with education isn’t as daunting as it might sound at first for a stylist just stepping out on their own. With apps, social media and plenty of networking opportunities, see how these five independent stylists from Sola Salon Studios are thriving thanks to their flexible schedules and new-found education resources.

Solo Artist
Solo Artist

Ideas for Encouraging Client Referrals

Jim Bower | April 10, 2017

Whether you are the owner of a single chair salon, an independent contractor in a booth rental facility or flying solo in a salon or spa suite, one way to ensure better financial stability is to be sure that your schedule is filled with a good balance of clients.

Solo Artist
Solo Artist

Summer Add-On Services to Grow Your Business

Elizabeth Jakaitis | April 7, 2017

For those running an independent business, a great way to grow profits this summer is by offering seasonal add-on services that will give clients that something extra, and give your final ticket price something extra, too. We asked our Solo Artist Advisory Council to tell us about the services that are lucrative and on-trend for this summer. Recommend these add-ons to clients and watch your average ticket price rise.

Load More