Celebrity Style

How-to: The Perfect Platinum-White Blonde Formula

Lauren Quick | June 28, 2016 | 10:21 AM
Photo By Instagram @taylorswift

White is hot this summer!

Hollywood trendsetters have been amping up their blonde by going platinum-white.

Jennifer Lawrence, Taylor Swift (pictured), Kristen Stewart and more have traded in warmer hues for icy tones, and Pravana has formulated a white-blonde for your clients requesting to emulate their favorite star.

Get the look: Platinum-white blonde

6 parts Pravana ChromaSilk Express Tones Clear + 2 parts Express Tones Pearl + 1 part Express Tones Beige + 1 drop Express Tones Violet

STEP 1: Lighten hair with Pravana Pure Light Power Lightener and choice of developer. Process until level 10 lightness achieved.

STEP 2: Shampoo and condition with The Perfect Blonde Toning Sulfate-Free Shampoo and Conditioner to eliminate brass. Dry hair. 

STEP 3: Apply given formula (above) to pre-lightened hair. Start in the back and at the root then work up. Work remaining color through ends, starting in the back and working up.

STEP 4: Process 5 minutes at room temperature.

STEP 5: Shampoo, condition and protect with The Perfect Blonde Purple Toning Regimen. 

Pro tip:  Continue using The Perfect Blonde Purple Toning Regimen to reduce brass and keep blonde bright.

Facebook Comments

More from Celebrity Style

Hair Color Trends
Hair Color Trends

How To Winterize a Summer Blonde: Babylights with Reverse Balayage using Redken pH Bonder

Alison Alhamed and Jamie Newman | November 29, 2016

Our summer blonde made the perfect model to demonstrate the beauty of Redken’s new pH Bonder because although she isn’t frequently coloring her hair, living in New York City means she’s walking outside a lot with exposure to the sun and city elements—plus thermal damage from regular use of a curling wand or flatiron. So with protection and hair health being the two key benefits of the additive, she was all in.  

Load More