Close
Celebrity Style

How-to: The Perfect Platinum-White Blonde Formula

Lauren Quick | June 28, 2016 | 10:21 AM
Photo By Instagram @taylorswift

White is hot this summer!

Hollywood trendsetters have been amping up their blonde by going platinum-white.

Jennifer Lawrence, Taylor Swift (pictured), Kristen Stewart and more have traded in warmer hues for icy tones, and Pravana has formulated a white-blonde for your clients requesting to emulate their favorite star.

Get the look: Platinum-white blonde

Formula:
6 parts Pravana ChromaSilk Express Tones Clear + 2 parts Express Tones Pearl + 1 part Express Tones Beige + 1 drop Express Tones Violet

STEP 1: Lighten hair with Pravana Pure Light Power Lightener and choice of developer. Process until level 10 lightness achieved.

STEP 2: Shampoo and condition with The Perfect Blonde Toning Sulfate-Free Shampoo and Conditioner to eliminate brass. Dry hair. 

STEP 3: Apply given formula (above) to pre-lightened hair. Start in the back and at the root then work up. Work remaining color through ends, starting in the back and working up.

STEP 4: Process 5 minutes at room temperature.

STEP 5: Shampoo, condition and protect with The Perfect Blonde Purple Toning Regimen. 

Pro tip:  Continue using The Perfect Blonde Purple Toning Regimen to reduce brass and keep blonde bright.

Facebook Comments

More from Celebrity Style

Hair Color Trends
Hair Color Trends

Teal To Big Chop To Tasteful Brunette Bob

Maggie Mulhern | February 8, 2017

When we saw this makeover on Instagram, we had to know more. Hairdresser Nicole Boccio of Cactus Salon and Spa  (@cactussalonsmithtown), Smithtown, New York, says "I had been doing a doubled processed blonde on Kelly Sampson for some time now. She came requesting 'mermaid hair'. She had 2 inches of level 5 roots." Here Boccio shares the details for this makeover.

Hair Color Trends Four session to silver
Hair Color Trends

MAKEOVER: Four Sessions To Silver

Maggie Mulhern | February 5, 2017

Kim Bruce (@themisfitblonde), co-owner of Monroe on Mane (@monroeonmane), Sturbridge, MA., specializes in blondes and hairdressing. "This guest has been a client of mine for almost a year now. It has taken four sessions to achieve our desired shade of silver blonde." Here Bruce shares the details for the transformation.

Hair Color Trends
Hair Color Trends

MAKEOVER: Basic Blonde To Purple/Lilac Melt

Maggie Mulhern | February 9, 2017

Marianne Lohr (@mannie_mak), a freelance artist based in Bethlehem,PA., says "My new client came in to see me because she was never happy with her blonde and how gold/yellow it was. She wanted to be an all over platinum blonde at first, but then had mentioned how she's always wanted to have purple hair. Her dream came true that day." Details here.

Load More