Close
Expert Advice

#7 of the Top 10 Things You Should (or Should Not) Say to a Male Client

Ivan Zoot | July 11, 2016 | 10:02 AM
Ivan Zoot

This is number 7 in a 10-installment blog series of the top 10 things you should say, ask or tell (or should not) when consulting, selling to or interacting with a male client.

Asking for referrals of friends and family is important.  Telling for referrals is more effective with male clients.

You could try: “If I give you two cards will you send me your friends?” You will have better results with: “Here are two cards. Please send me your friends."

Be very direct and clear in what you want. You do not really need to get into why you are asking. They know why. They also know what and they know how.

Giving two cards to every client every time becomes a part of every haricut interaction. Clients will come to expect it. Give a client two cards for two or three haircuts in a row and they will become conditioned that referrals are expected. 

People want to live up to our positive expectations of them. If you have given a client six cards over three haircuts and they have not sent anyone yet they will come to feel they are not living up to their portion of the agreement.

They are not keeping up their end of the deal. They will hustle to find a few referrals for you. Isn’t that what we want? We want clients actively and aggressively advocating on our behalf.

It comes down to client training. We will get the behavior we train for and expect.

 

Facebook Comments

More from Expert Advice

Hair Color Trends
Hair Color Trends

Teal To Big Chop To Tasteful Brunette Bob

Maggie Mulhern | February 8, 2017

When we saw this makeover on Instagram, we had to know more. Hairdresser Nicole Boccio of Cactus Salon and Spa  (@cactussalonsmithtown), Smithtown, New York, says "I had been doing a doubled processed blonde on Kelly Sampson for some time now. She came requesting 'mermaid hair'. She had 2 inches of level 5 roots." Here Boccio shares the details for this makeover.

Hair Color Trends Four session to silver
Hair Color Trends

MAKEOVER: Four Sessions To Silver

Maggie Mulhern | February 5, 2017

Kim Bruce (@themisfitblonde), co-owner of Monroe on Mane (@monroeonmane), Sturbridge, MA., specializes in blondes and hairdressing. "This guest has been a client of mine for almost a year now. It has taken four sessions to achieve our desired shade of silver blonde." Here Bruce shares the details for the transformation.

Hair Color Trends
Hair Color Trends

MAKEOVER: Basic Blonde To Purple/Lilac Melt

Maggie Mulhern | February 9, 2017

Marianne Lohr (@mannie_mak), a freelance artist based in Bethlehem,PA., says "My new client came in to see me because she was never happy with her blonde and how gold/yellow it was. She wanted to be an all over platinum blonde at first, but then had mentioned how she's always wanted to have purple hair. Her dream came true that day." Details here.

Load More