Close
Expert Advice

#8 of the Top Things You Should (or Should Not) Say to a Male Client

Ivan Zoot | July 22, 2016 | 8:23 AM

This is number 8 in a 10-installment blog series of the top 10 things you should say, ask or tell (or should not) when consulting, selling to or interacting with a male client.

This is what you need

When it comes to suggesting and recommending take-home hair care product you can ask or you can tell.  If you ask they can say no.  If you tell they will likely listen.  Men are less suspicious of a salon recommendation than our female clients.  Men are more likely to “do what they are told”, so to speak.

Telling a male client what to use and how to use it is straight forward and simple.  The basic, to the point, instruction, “this is what you need” and then simply placing the product in their hand or on the front desk makes the sale happen quickly and easily.  Guys appreciate the straight forward approach.  If they have questions they will ask them.  If they have doubts they will raise them.  Be ready.  Be knowledgeable.  Be prepared, but be short and sweet.  Be direct and clear.  Be forceful and instructive.  Be rich and be successful, too.

 

 

Facebook Comments

More from Expert Advice

Hair Color Trends
Hair Color Trends

How To Winterize a Summer Blonde: Babylights with Reverse Balayage using Redken pH Bonder

Alison Alhamed and Jamie Newman | November 29, 2016

Our summer blonde made the perfect model to demonstrate the beauty of Redken’s new pH Bonder because although she isn’t frequently coloring her hair, living in New York City means she’s walking outside a lot with exposure to the sun and city elements—plus thermal damage from regular use of a curling wand or flatiron. So with protection and hair health being the two key benefits of the additive, she was all in.  

Hair Color Trends
Hair Color Trends

Big Cut, Beautiful Balayage, Nice Donation

Maggie Mulhern | December 5, 2016

Sydney Julian (@sydneyjulianhair) of Design 1 Salon and Spa, Grand Rapids, Michigan, says her client, a college student, had been growing her air for years and needed and wanted a change. The hair was cut (12 inches) and donated to Wigs For Kids. After some layering, face framing and texturizing, Julian got busy with color. Formula here.

Load More