Expert Advice

Game Changers 2016: Texture Expert Isabella Vázquez is Elevating the Curl World

Elizabeth Jakaitis | July 29, 2016 | 9:16 AM

Isabella Vázquez became a licensed cosmetologist in 2000, and she hasn’t slowed down since. She has been a Redken artist, a DevaCurl artistic director and is the founder of, a platform for sharing curly hair inspiration and education. On Instagram, Vázquez posts creative and dimensional color on curls, as well as inspiration and tips on embracing natural texture.

About Isabella

Splits time between Miami and New York


Instagram: @curlpop_n_hair

YouTube: curlpop_N_hair

Facebook: Isabella Vazquez (curlpopnhair)

Pinterest: Curlpop_n_Hair Isabella

Twitter: @Curlpop_n_hair

Snapchat: @IzzyhairArtist

Periscope: @IzzyhairArtist


Instagram: 12k followers


Best known for: Elevating the #curlworld


Favorite apps: Phonto for watermarking. “It’s very easy to ruin a picture with watermarking. You never want the watermark to overpower the picture, however, you want to make sure it’s noticeable. With Phonto, you can move the watermark in different directions, adjust sizing or create 3-D effects.”


Tip to get the best results on a post: “Lighting, understanding the strength of the model’s angles, clean wardrobe, light backgrounds, precise imaging. Tell a story. Include a summary of the work that was done on the picture, and include hashtags.”


Favorite hashtags: #curlboss #curlambassador


Passions other than beauty: Fashion, travel and art—especially graffiti.


How social media changed your life: “It’s helped me to connect with people across the world.”

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