Industry News

LMCA Announces New Licensing Program with Milady

Stacey Soble | August 1, 2016 | 9:00 AM

LMCA is pleased to announce that Milady has named the firm as its exclusive global licensing agency.

Milady, a part of Cengage Learning, is the leading provider of beauty and wellness learning solutions and has been the industry leader for just shy of 90 years. Known not only as the market leader of pre-licensure resources, Milady offers online training and professional development classes for salon and spa professionals, changing the lives of tens of thousands individuals every year.

Alan Kravetz, president & COO of LMCA said, “As the industry leader, Milady fits the profile of the type of client LMCA is known to represent:  a vital part of its industry.”

Kravetz added, “We envision Milady being branded on dozens of fine products used by beauty and wellness professionals, with offerings in shampoos and conditioners, hair color, dryers and salon & spa goods and accessories.

Sandra Bruce, executive director of Milady said, “LMCA’s professional approach to licensing perfectly matches Milady’s image with its consumers.  They will build and execute a comprehensive and strategic brand extension licensing effort that takes Milady into appropriate products used by its students and alumni daily.”

About Milady: Milady, part of Cengage Learning, is the industry’s go-to resource for programs in cosmetology, esthetics, barbering, nail technology, makeup, massage therapy, salon & spa management, and business training.   As the leading provider of beauty and wellness curriculum, Milady has been setting the “Standard” in education since 1927.  While also offering web-based training and professional development solutions for salon and spa owners and technicians, Milady helps change the lives of tens of thousands of individuals each year. For more information on Milady, visit

About Cengage Learning: Cengage Learning is a leading educational content, technology and services company for the higher education and K-12, professional, library and workforce training markets worldwide.  The company provides superior content, personalized services and course-driven digital solutions that accelerate student engagement and transform the learning experience.  Cengage Learning is headquartered in Boston, MA with an office hub in Clifton Park, NY.  Employees reside in nearly 40 countries with sales in more than 125 countries around the world.

About LMCA: LMCA is the leader in strategic brand extension licensing with a successful 30-year track record of helping the world’s largest brands expand their reach and create new revenue streams. As the only agency dedicated exclusively to brand extension licensing, LMCA’s licensing programs deliver more than $6.5 billion per year in licensed product retail sales across the US and around the world. LMCA’s global footprint brings international reach to tops brands through offices in New York, Atlanta, St. Louis, Shanghai China and affiliates in Europe, India, the Middle East and Central / South America.

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