Close

Frank Rizzieri on Owning a Thinning-Hair-Solutions Clinic

Dana Nasatir | August 4, 2016 | 10:09 AM
Frank Rizzieri, Owner, Fourteenjay and Rizzieri Salon and Spas in New Jersey Three-time NAHA winner

To meet Frank and learn more about the HAIR+ category, join us at the HAIR+ Summit, Oct. 16-17 in Atlanta. Details and registration here: hairplussummit.com.

Frank Rizzieri, owner of New Jersey-based Rizzieri Salon and Spas as well as new salon venture Fourteenjay, is a self-described idea guy and implementer. In addition to running salons and working backstage at Fashion Week, he founded hair tool company RSession Pro Tools, Vomor extensions, a barber shop, school, and has snagged three NAHA awards over his notable career.

His 15,000-square-foot flagship location hosts a medical spa run by an independent doctor. Here, trichology analysis, platelet-rich plasma (PRP) therapy and other surgical procedures are performed.

Additionally, Rizzieri has a management consulting relationship with two of the well-ness centers out of Virtua Health System in New Jersey, operating a salon out of the lower level of one of these locations. He says the Virtua partnerships are quite progressive.

“As an industry, we aren’t geared to deal with severe hair loss like alopecia,” Rizzieri says. “I’ve been very connected to the medical arena because of my work with the hospital. Convenience is crucial for a guest—women who have severe hair loss aren’t even coming into a salon because they’re embarrassed. We need to understand trichology, toppers, pieces, wigs and all the different elements that go into it on the cosmetic level.”

Seeing nearly 2,000 clients a week at this location, hair-replacement services have been promoted almost exclusively internally and by word of mouth.

“Salons have an ability that a lot of them don’t understand,” Rizzieri says. “They have a captive audience—guests listen to recommendations from a service provider. If a salon can take unused space and turn it into a thinning-hair-solutions clinic offering these types of services, that’s capturing new revenue from clients who otherwise wouldn’t know where to go. With hair loss, you’re holding back the inevitable. If you get in front of it, you can actually help.”

In many cases, he says, surgery is necessary. For this reason, he has the eventual goal of running a hair-transplant center.

“There is a lot of opportunity,” Rizzieri says. “But as the education, scalability and aware-ness of it ramps up, there will be even more.”

Facebook Comments

More from News

Industry News Makeover by Danny McClure
Industry News

CORRECTION: Great Repair With Cut and CONDITIONER!

Maggie Mulhern | December 8, 2016

Danny McClure (@dannnycuts) of Ian McCabe Studio, Washington DC, says "This client came in today and her hair was a mess - fried and dyed to the heavens. I talked her into losing the length and starting over so her hair would start the journey back to heathy.  The cut made the color look a lot better than when she came in." Here he shares details.

Industry News
Industry News

COLOR CORRECTION: Uneven To Tasteful Bronde Color Melt

Maggie Mulhern | December 8, 2016

Marianne Lohr (@mannie_mak) of Bethlehem, PA, says, "My new client's hair was very damaged on the ends from getting her hair colored and bleached - not professionally - for several years. Her color was very uneven with a couple of bands. She was looking for something low maintenance to go well with her natural color which is a level 3/4." Here she shares details for this correction.

Industry News Makeover by Tori Briggs.
Industry News

MAKEOVER: Going As "Bright As Possible"

Maggie Mulhern | December 8, 2016

"My niece, as she has gotten a little older, has experienced her hair getting darker but has always enjoyed the natural pieces of light that appear around her face," says Tori Briggs (@mvtoribriggs) of Rocky Mount, NC. "For the past few years we had only popped some babylights in here and there. This time we set out to brighten as much as possible." Get the how to here.

Hair Color Trends
Hair Color Trends

COLOR CORRECTION: Uh Oh To Ice Melt

Maggie Mulhern | December 4, 2016

Molly Romano (@belladonnabymollymomano) of Public Salon, Arlington, Heights, IL, says her new client came to her after a not so great experience at a different salon. "She then tried getting it fixed at yet ANOTHER salon and finally came in to me with two completely different styles of hair coloring on one head." Here Romano shows how she corrected this color.

Load More