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Expert Advice

Before You Move to Another Salon

Carlos Valenzuela | August 8, 2016 | 9:39 AM

We creative people like variety, fresh perspectives and new starts. We look for the support we feel we need to express our creativity. I personally cannot justify all my moves except to say it felt like I was moving toward something better.   

Clients often complain about following a stylist from salon to salon. You lose an average thirty percent of your clientele when you move. Clients, who do show up, may not like the salon, the distance or the parking and not return. Bottom line: have a giant, really good reason to switch salons.

If you think you found the perfect salon, no salon or workplace is perfect—there’s always something. If eighty percent of the salon is satisfactory most of the time, I can live with it. I can deal with that other negative twenty percent. How?

Here’s how: I know what I basically need to successfully deliver good hair, and it really isn’t much. A chair, mirror, electricity, shampoo bowl, towels, color and styling products—anything else is a plus. So, if extras are given or taken away, I will be all right because my focus is my work and the relationship with my client. Once that relationship is established, the extras are never a deal breaker for you or your clients.

You may have very good reasons to leave a salon, no doubt. Maybe you just want to express and celebrate your artistry in a better way. Just before you take the plunge, remind yourself that you spent a few years getting the clientele you now have and that your success really depends on their consistent presence, not so much on a new address.

Takeaway: your success hinges on your work and your relationship with your clients. This you can do almost anywhere. Think carefully before you decrease your hard-gained clientele with an unnecessary move.

 

 

 

 

 

  

 

 

 

 

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