Industry News

A New Grooming Destination Designed for Men

Stacey Soble | September 14, 2016 | 3:16 PM
Photo 1 of 8
Photo 2 of 8
Photo 3 of 8
Photo 4 of 8
Photo 5 of 8
Photo 6 of 8
Photo 7 of 8
Photo 8 of 8

When it comes to beauty habits, men and women differ dramatically. Which is why Aveda recently launched the new Aveda Men Shop, both within existing salons and as freestanding destinations. The new concept, designed exclusively for men, offers the best in guy’s grooming and maintenance with a distinctively Aveda twist.

The first location in North America was unveiled this week in St. Petersburg, Florida, complete with four chairs and an inviting space where men feel welcomed to shop and make an appointment. Launched by Aveda salon distribution partner Tom Petrillo, CEO of The Salon People, the St. Petersburg location will feature an exclusive app created for the Aveda Men Shop by SalonBiz. The app is designed to make the Aveda grooming experience completely seamless.

Since men place such a high value on speed and convenience, the app and the shop’s self-serve kiosk system, allows the Aveda Men Shop to operate much like a fast-paced barbershop. Men can walk in and schedule an appointment through a self-serve kiosk, see how long the wait time is, and add themselves to a list for the next available barber, or for the barber of their choice.

There is a comprehensive service menu, including treatments such as a beard detail and hair removal (for ears, brows and nose). And in true Aveda style, a stress-relieving neck and shoulder ritual accompanies traditional treatments, like a basic cut or trim.

So what does a visit to an Aveda Men Shop look like? Well, just manly enough. Appointments are scheduled in five, rather than fifteen-minute increments (since men’s grooming goes faster than women’s) and men can also monitor their place in line and receive a text when it’s appointment time. After receiving a consultation and scalp analysis, he’ll receive his treatment—featuring a stress-relieving shampoo ritual—and styling.

Finally, he’ll breathe in a soothing Aveda aroma, and check out from the comfort of the barber chair on an iPad. Of course if he wants to stay longer, he could always sign up for a 30-minute revitalizing men's skincare treatment to reveal a brighter and smoother complexion, and leave feeling even more refreshed.

But the perks don’t end there. The men’s shops will also feature a very minimalist, male-friendly design, where men can feel comfortable enjoying treatments he may not relish doing in public, like an Aveda Botanical Therapy Scalp Detox. He can also find a fully stocked men’s product display with offerings such as Invati Men (a botanically-powered treatment for thinning hair), Aveda Men Pure-Formance Grooming Clay, Shave Cream and Dual Action Aftershave. 

To locate an Aveda Men Shop, visit or simply look for Aveda Men signage—or for a retro yellow-and-brown barbers pole.

Interested owners already an Aveda affiliate can contact their Aveda SDP. Those new to Aveda can call 1-866-964-6864 or visit

About Aveda:  Founded in 1978 in Minneapolis, MN, Aveda creates plant-based hair, skin and body products for beauty professionals and consumers.  Aveda innovates in botanical technologies, combining the principles of modern science and Ayurveda, the ancient healing art of India, to develop performance-driven hair, skin and body products—made with pure flower and plant essences—that are created with respect for the Earth, and a comprehensive menu of ritual-based treatments for holistic beauty.

Facebook Comments

More from Industry News

Hair Color Trends
Hair Color Trends

Teal To Big Chop To Tasteful Brunette Bob

Maggie Mulhern | February 8, 2017

When we saw this makeover on Instagram, we had to know more. Hairdresser Nicole Boccio of Cactus Salon and Spa  (@cactussalonsmithtown), Smithtown, New York, says "I had been doing a doubled processed blonde on Kelly Sampson for some time now. She came requesting 'mermaid hair'. She had 2 inches of level 5 roots." Here Boccio shares the details for this makeover.

Hair Color Trends Four session to silver
Hair Color Trends

MAKEOVER: Four Sessions To Silver

Maggie Mulhern | February 5, 2017

Kim Bruce (@themisfitblonde), co-owner of Monroe on Mane (@monroeonmane), Sturbridge, MA., specializes in blondes and hairdressing. "This guest has been a client of mine for almost a year now. It has taken four sessions to achieve our desired shade of silver blonde." Here Bruce shares the details for the transformation.

Awards & Contests Krystle Waivio
Awards & Contests

Announcing the Braids & Brides Top 10 Semifinalists!

Lauren Quick and Alison Alhamed | February 10, 2017

After receiving nearly 3,000 entries since the launch of the Braids & Brides contest, it was extremely difficult to narrow the pool of beautiful special-occasion styles down to 10! Take a look below to see who our semifinalists are, and stay tuned as they submit their best braid work for judging.

Load More