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Makeover: Level 3 To Titanium Ice

Maggie Mulhern | September 25, 2016 | 10:29 AM

Katrina Law (@thelawofhair) owner of Francine's Beauty Bar located in Bowie, Maryland, says, "When my client came in, her hair was a dark brown color, about a level 3." Well all that was about to change. Here Law shares the details for this transformation:

-Apply Wella Powder and 30 volume developer (blended with Olaplex) to the hair.

-Process for 40 minutes, then shampoo twice with Influance Neutralizing Shampoo.

-Tone with Wella's White Lady (processing for 20 minutes). Shampoo twice with Influance Neutralizer Shampoo.

-To make the shade a bit more metallic, apply 1 ounce of Joico Titanium with a drop of  Influance Hair Care Conditioner to the hair. Process for 5 minutes.

-To finish, mold the hair with Narobi foam wrap, combined with Paul Mitchell Foaming Pomade. Cover with wrap strips and place the client under the dryer for about 45 minutes. Once dry, curl using a 1 inch titanium flat iron.

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How To Winterize a Summer Blonde: Babylights with Reverse Balayage using Redken pH Bonder

Alison Alhamed and Jamie Newman | November 29, 2016

Our summer blonde made the perfect model to demonstrate the beauty of Redken’s new pH Bonder because although she isn’t frequently coloring her hair, living in New York City means she’s walking outside a lot with exposure to the sun and city elements—plus thermal damage from regular use of a curling wand or flatiron. So with protection and hair health being the two key benefits of the additive, she was all in.  

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