Close
Industry News

BSG Previews Loxa Beauty E-Commerce Site

Anne Moratto | February 27, 2014 | 5:38 PM

Consumers will soon have a new, diversion-free option to buy professional salon products online, and stylists and salon owners are only a few clicks away from getting credit for the transactions.

Loxa Beauty, the e-commerce website and mobile app that specializes in selling salon products to consumers while supporting salon professionals through an online sales commission, has launched a preview version of LoxaBeauty.com to beauty professionals.

Beauty Systems Group, the professional distribution division of Sally Beauty Holdings, acquired Loxa Beauty in 2013 and formally unveiled the platform to executives of leading salon brand partners at a vendor and media day at BSG headquarters in Denton, Texas, on February 20. A launch of the site to consumers will take place mid-March.

BSG Previews Loxa Beauty E-Commerce Site

 John Golliher, President, Beauty Systems Group, said Loxa Beauty will offer over 3,000 authentic salon products authorized by manufacturers (including Paul Mitchell, Joico, CHI, American Crew and more), commissions to stylists and salons on 100 percent of the sales and complete transparency on every sale. He emphasized that the target market for Loxa is the consumer who prefers to shop online and is already buying there instead of in the salon.

 “Loxa Beauty was created to extend the salon shopping experience beyond the stylists’ chair,” says Janell Shaffer, Managing Director of Loxa Beauty. “This revolutionary platform bridges the gap between the salons/stylists, clients and professional beauty products. By awarding a commission on every sale, we are able to keep the stylist at the center of the shopping experience.”

Loxa Beauty also features a tool for stylists to recommend products to their clients, called HairScription. It sends an email to the client with product recommendations and a “buy now” link. When the client responds, they are sent to Loxa Beauty to check out and their stylist receives the compensation via a 12.5 percent commission paid via a PayPal account.

 Another tool, LoxaLocal, ensures a salon or stylist is financially rewarded on every purchase, regardless if the consumer does or does not choose a salon/stylist at checkout. If a consumer buys product from Loxa Beauty without selecting a stylist to receive the compensation, Loxa Local selects a stylist or salon by using a complex algorithm designed to fairly distribute the commission.

 “I would explain Loxa Beauty to other stylists as a partner, someone you can use to help your clients get the best service possible,” says Will Turpin, a Loxa Beauty stylist member. “Loxa Beauty provides a virtual retail shop and gives me the opportunity to recommend the products I want to my clients.”

 Response and support from manufacturers has also been positive.

 “Finally there’s a website that offers everything for the “beauty obsessed” consumer, said Sara Jones, Sr. V.P. and General Manager of Joico and ISO Brands. “Consumers will love the high quality information Loxa will provide, along with the convenience of online shopping. We feel this will be a great opportunity for to deepen our connection with our customers. “

 To preview the site, visit LoxaBeauty.com and request access, and visit the site’s YouTube page for informational videos (see links below).

 Loxa Beauty membership requires no investment or contract commitments from salons or stylists. Features include customizable salon and stylist profile pages and support from manufacturers. For more information, visit LoxaBeauty.com.

Facebook Comments

More from Industry News

Hair Color Trends
Hair Color Trends

Teal To Big Chop To Tasteful Brunette Bob

Maggie Mulhern | February 8, 2017

When we saw this makeover on Instagram, we had to know more. Hairdresser Nicole Boccio of Cactus Salon and Spa  (@cactussalonsmithtown), Smithtown, New York, says "I had been doing a doubled processed blonde on Kelly Sampson for some time now. She came requesting 'mermaid hair'. She had 2 inches of level 5 roots." Here Boccio shares the details for this makeover.

Hair Color Trends Four session to silver
Hair Color Trends

MAKEOVER: Four Sessions To Silver

Maggie Mulhern | February 5, 2017

Kim Bruce (@themisfitblonde), co-owner of Monroe on Mane (@monroeonmane), Sturbridge, MA., specializes in blondes and hairdressing. "This guest has been a client of mine for almost a year now. It has taken four sessions to achieve our desired shade of silver blonde." Here Bruce shares the details for the transformation.

Awards & Contests Krystle Waivio
Awards & Contests

Announcing the Braids & Brides Top 10 Semifinalists!

Lauren Quick and Alison Alhamed | February 10, 2017

After receiving nearly 3,000 entries since the launch of the Braids & Brides contest, it was extremely difficult to narrow the pool of beautiful special-occasion styles down to 10! Take a look below to see who our semifinalists are, and stay tuned as they submit their best braid work for judging.

Load More