Industry News

OPI Partners with Coca-Cola for Nail Lacquer Launch

Lauren Quick | February 19, 2014 | 11:55 AM

OPI Partners with Coca-Cola for Nail Lacquer LaunchOPI Products Inc. has announced a partnership with The Coca-Cola Company for a new nail lacquer launch inspired by some Coke's most recognized brands.

Coca-Cola, Diet Coke, Coke Zero, Cherry Coke, Vanilla Coke, Sprite and Fanta will be some of the products that inspire the OPI line, which will launch internationally in June 2014. 

"We're excited to partner with OPI, a preeminent nail polish brand with global reach and influence among our core target teen audience," says Kate Dwyer, group director worldwide licensing for The Coca-Cola Company. "Coca-Cola has a long history of collaborations with beauty and lifestyle brands to further connect with consumers and taste-makers in a way that is meaningful and relevant for them."

Team OPI has expressed excitement as well: "As the global leader in the professional nail industry, OPI is thrilled to partner with the world's top beverage company, The Coca-Cola Company," says OPI Co-Founder and Executive Vice President Suzi Weiss-Fischmann. "These two iconic brands truly deliver happiness in a bottle." 

Related Topics:
Facebook Comments

More from Industry News

Salon Business News
Salon Business News

The Millennium Experience Will Welcome Non-Millennium Clients For the First Time in 2017

Elizabeth Jakaitis | October 21, 2016

For the first time in its 16-year history, The Millennium Experience will open its doors to all industry professionals. Hosted by Millennium Systems International, the annual conference will include hair shows and inspirational speakers, aimed to celebrate the future of the industry and to inspire attendees to try new strategies that will benefit their brands.

Industry News
Industry News

New Brand Jirano Beauty Addresses Textured Hair Needs With Organic Ingredients

Elizabeth Jakaitis | October 20, 2016

Jirano Beauty is a new hair care line designed specifically for those looking for naturally defined curls, and to address the concerns unique to women with curly, textured hair. The coconut-oil based range is founded by twin sisters Jane and Jedi Nyachiro, with products based on traditional family recipes from their native Kenya that have been passed down through generations.

Load More