Manufacturers & Distributors

Redken Launches Spotify Channel

Lauren Quick | February 26, 2014 | 12:38 PM

Redken Launches Spotify ChannelRedken has launched a Spotify channel, redken5thave, as well as its first playlist. The playlist features an artists Redken refers to as its muse, Sky Ferreira, as well as Pitbull, Lady Gaga, Avicii, Bastille and One Republic.

Experts and stylists who attended the National Redken Artist Connection in Las Vegas in 2014 chose the 63 tracks on the "February 2014" playlist.

Redken plans to use its new channel to create themed playlists corresponding to new products and special events, which is an interesting and nontraditional way of marketing.

To listen to the playlist on Spotify, click here.

Facebook Comments

More from Manufacturers & Distributors

Hair Color Trends
Hair Color Trends

Teal To Big Chop To Tasteful Brunette Bob

Maggie Mulhern | February 8, 2017

When we saw this makeover on Instagram, we had to know more. Hairdresser Nicole Boccio of Cactus Salon and Spa  (@cactussalonsmithtown), Smithtown, New York, says "I had been doing a doubled processed blonde on Kelly Sampson for some time now. She came requesting 'mermaid hair'. She had 2 inches of level 5 roots." Here Boccio shares the details for this makeover.

Hair Color Trends Four session to silver
Hair Color Trends

MAKEOVER: Four Sessions To Silver

Maggie Mulhern | February 5, 2017

Kim Bruce (@themisfitblonde), co-owner of Monroe on Mane (@monroeonmane), Sturbridge, MA., specializes in blondes and hairdressing. "This guest has been a client of mine for almost a year now. It has taken four sessions to achieve our desired shade of silver blonde." Here Bruce shares the details for the transformation.

Awards & Contests Krystle Waivio
Awards & Contests

Announcing the Braids & Brides Top 10 Semifinalists!

Lauren Quick and Alison Alhamed | February 10, 2017

After receiving nearly 3,000 entries since the launch of the Braids & Brides contest, it was extremely difficult to narrow the pool of beautiful special-occasion styles down to 10! Take a look below to see who our semifinalists are, and stay tuned as they submit their best braid work for judging.

Load More