NovaLash Honors Lashionistas in Third Annual Event

Lauren Salapatek | February 12, 2014 | 8:39 AM
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LashOff Poster
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LashOff Fans Choice Poster
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LashOff Lash Artist of the Year Poster
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Beauty’s best came together for NovaLash’s third annual LashOff Awards Ceremony in Houston’s up-and-coming museum district. Gathering at the Hotel ZaZa, employees, lash artists and trainers, invested associates and past LashOff winners gathered to congratulate this year’s eyelash extension experts: Karlene Smith of Bellingham, WA, the Lash Artist of the Year, and Fan Favorite, Bianca Martinez of Yuma, AZ.

Both lash artists received trophies for their talents as well as monetary recognition for their wins. “This is a special night,” says NovaLash CEO Sophy Merszei. “These talented lash artists beat out our largest pool of contestants for this honor. Their dedication to meticulous lash application embodies what we as a company believe all customers deserve!”

Later in the evening, NovaLash Financial Controllor Susan Richie was presented with the Employee of the Year Award. Receiving more “Employee of the Month” nominations than any other individual on staff, Richie exemplifies commitment to the company and a “can-do” attitude, attests COO Beth Fetzer.

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