Discovery Beauty Spotlighted in NYC
The Cosmoprof North America (CPNA) Fall Beauty Forecast Event took place recently in NYC to highlight 10 Discover Beauty brands to the press. More than 120 people, including high level beauty editors, media and beauty professionals attended to learn more about Discover Beauty and the brands previewing their fall launches.
One of the most successful programs from Cosmporprf and a launch pad for brands to get in to retail distribution, Discover Beauty has up to 13 beauty brands and 19 spotlights for salon and spa retailers. This department store-like presentation serves as a showcase for companies that are big on creativity yet smaller in size. These brands are perfect candidates for high-end retail stores, boutiques, salons and spas. The trendy SPOTLIGHTS section has a clean, minimal setting within the open lounge in the Discover Beauty section. This match-making program, launched 7 years ago, introduces these niche brands to the professional world.
Daniela Ciocan of CPNA and Eric Horn of PBA addressed the guests with a small overview of the event to be held July 13 - 15 in Las Vegas and announced their new concepts at CPNA, such as the Interactive Area, the Shopping Television Go-See and the CPNA/GLOSSYBOX first-ever collaboration - Boutique.
Debuting at last year’s show, Boutique this one-stop beauty shop highlighted deluxe-sized samples, including the latest in up-and-coming cosmetics, skin care, nails and hair. This year, attendees will be able to hand-pick seven deluxe samples from 20 featured exhibiting brands for a donation. All proceeds collected onsite will benefit CITY OF HOPE. In August after the show, the Boutique box will be available for sale exclusively on GLOSSYBOX.com. The limited edition box will feature 7 products and will have a small run once it is sold out, it is gone! Together, GLOSSYBOX and CPNA have designed the box and selected the brands for this first of its kind collaboration. Elian Pres-Gurwits, the President and Managing Director, GLOSSYBOX U.S. spoke about this exciting collaboration and the importance of partnering with a premier beauty trade show.
Cosmoprof North America will take place in Las Vegas July 13-15th at the Mandalay Bay Convention Center.
10 Brands at the event: