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Expert Advice

Top Quality, Retro Look

Rosanne Ullman | May 8, 2014 | 12:18 PM
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This article is part of VINTAGE VIBE, MODERN STYLE, a special section MODERN SALON produced as a custom collaboration with CosmoProf. Covering one of the hottest style, design and culture trends of the year, this special section explored trends and presented limited edition products for salons.

BabylissPRO dryer, iron in vintage cases

The vintage concept comes with a built-in merchandising advantage: props aplenty!

“Merchandising at-shelf/counter will be the critical asset to driving sales to your clients,” says Alan Stockman, BaBylissPRO VP general manager. “Any vintage collectible household items will help set the stage for a beautiful display sure to generate cash. The good news is that there are so many things that you probably have around the house or that you can get for a song from local shops or garage sales that would be the perfect backdrop.”

With that visual help, the vintage concept will sell itself, Stockman adds. “Simplicity, beauty, quality and performance are timeless concepts,” he says. “Today’s clients are always interested in performance and quality enhanced by beautiful design execution. The BaBylissPRO Vintage Vibe, Modern Style Collection puts a cool visual twist on the world’s finest professional styling tools. It’s a ‘can’t miss’ combination of retro-chic appeal and state-of-the-art technology.” The collection features a Folding Handle travel dryer, Vintage Combo Kit and Nano Titanium Flat Iron.

Be sure to communicate the value of the promotion—the client gets not just a tool but a collectible. That can happen organically during your chat at the salon, but you’ll want to fortify the message through social media.

“Social media works when you offer your clients something they are genuinely interested in,” notes Stockman. “This promotion does it! It’s very visual and a great value—perfect for posting. Between the uniqueness of the vintage theme, the strong promotional offers and the quality of the tools, your business will rock this spring!”

To see the complete VINTAGE VIBE, MODERN STYLE collection of limited edition, retro-inspired products and tools available this May and June, visit cosmoprofbeauty.com or armstrongmccall.com.

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