Expert Advice

NovaLash Launches a New Line of Extended Wear Eye Shadow Kits

Anne Moratto | June 5, 2014 | 12:35 PM

NovaLash Launches a New Line of Extended Wear Eye Shadow Kits

NovaLash Lash Extensions recently launched semi-permanent, extended-wear cream eye shadow formulas that "won’t crease or smudge for over 24 hours."   The arrival of these semi-permanent shadows is a natural complement to NovaLash's Eyelash Extension line that allows women to skip mascara for months.

NovaLash’s 24 Hour Cream Shadow is sold in “triptychs,” or coordinating sets of three shadows. In addition to the shadows, each kit also contains a JETliner- a complementary semi-permanent eyeliner pencil and an easy to use application brush along with application instructions for different looks.

NovaLash Launches a New Line of Extended Wear Eye Shadow Kits

Kit options include:

 Black Eyes of Paradise (Crystal White Grape, Gardens of Paradise, Houri, with Cardinal Sin Liner)

Garden of Eden (Purity, Lust, Original Sin, with Cardinal Sin Liner)

 Earthly Delights (Milk & Honey, Earth Angel, Heaven & Hell, with Oak Liner)

 Forbidden Fruit (Chastity, Heavenly, Oxblood, with Oak liner)

 Sugar Candy Mountain (Angel Face, Dragon Tree, Gilded Wing, withCardinal Sin liner) 

Facebook Comments

More from Expert Advice

Your Little Guide for BIG Spring Promotions

April 5, 2017

Do you dread thinking of new ways to reinvent promotions and special occasions? How many times a year can you discount the same service, the same way, without your clients becoming accustomed to a “holiday promotion”? Fortunately, the abundance of springtime holidays and special occasions allows for a variety of fresh ways to delight your customers.

Expert Advice
Expert Advice

Why Professionals SHOULD Sell Retail Products

Maggie Mulhern | February 28, 2017

It has been a problem in our industry for years - retailing. Many salon pros have trouble seeing beyond the artistry and find it difficult to sell products to their clients. In this brief video Cody Fullerton of Living Proof confronts the situation and shares why salon pros should encourage their clients to buy products to maintain their hair between salon visits.

Load More