Close
Portfolio

Pop Art by Joico's Damien Carney and Sue Pemberton

Maggie Mulhern | July 2, 2014 | 12:36 PM
Photo 1 of 18
STEP 12
Photo 2 of 18
STEP 11
Photo 3 of 18
STEP 13
Photo 4 of 18
STEP 10
Photo 5 of 18
STEP 9
Photo 6 of 18
STEP 8
Photo 7 of 18
STEP 6
Photo 8 of 18
STEP 7
Photo 9 of 18
STEP 5
Photo 10 of 18
STEP 1
Photo 11 of 18
STEP 2
Photo 12 of 18
STEP 3
Photo 13 of 18
STEP 4
Photo 14 of 18
Photo 15 of 18
Photo 16 of 18
Photo 17 of 18
Photo 18 of 18

When a rockstar colorist and a dynamic cutter come together to bring a vision to life—the results can inspire a generation. Tens of thousands of salon professionals have been influenced by Damien Carney and Sue Pemberton, allowing this dynamic duo to guide them and help them develop their own professional skills. It’s so much more than just designing awe-inspiring color and shape, it’s about the respect each talent has for the discipline of the other. We all win.

When Joico’s Pemberton and Carney met with model Victoria, they accepted a challenge. Victoria wanted a cool finish with a powerful cut. Knowing Pemberton’s color placement was going to be strong, Carney realized he should cut straight lines to create the edge, but finishing with a softer style.

This season Pemberton is going for drama with her color designs. “I am a big believer in using a minimum number of foils for maximum impact. I actually make it a bit more complicated than it needs to be,” she says.

As far as color selection is concerned, Pemberton admits that green-eyed Victoria should wear warm shades, either brown or red, but wanted to honor her request for a cool finish. “I was able to get away with it because I put copper into the mix. It is a great trick to give the client what she wants while still making it suitable.”

For shape, Damien Carney exercised control. “The goal here is to show the quality of the hair, the shine, the high-end color technique,” he says, “the focus is on line, all designed to complement the color.”

According to Carney, this color looks even better because of the length. “Sue and I have a signature short look and we thought this was a nice departure.” More importantly, Carney adds “It doesn’t matter what you do, as long as you do it brilliantly. This hair will look good and unreal because of the intense shine and polish.”

STEPS:

1. Begin with the color. First pre-lighten. From a top center parting, take a wide horizontal slice, 1/8-inch thick, and place on foil.

2. Apply VeroLight powder with 10-volume developer from edge of foil to end.

3. Continue to take horizontal back-to-back slices, bricklayered or staggered, all along the parietal, into the crown.

4. Nine slices are placed on each side. Process 30 minutes.

5. Process to yellow orange, Level 8, as shown. Dry hair.

6. Prepare three formulas:

Formula 1: Vero K-Pak Color Intensity Orange

Formula 2: Vero K-Pak Color Intensity Magenta

Formula 3: Vero K-Pak Color Intensity ½ Light Purple and ½ Orchid

7. Resection the top. Starting off the center parting, take three staggered back-to-back slices and apply formula 1.

8. Directly under take three slices and apply formula 2.

9. Then directly under those take three and apply formula 3.

10. Work into the back in same order. Repeat on opposite side for total of 18 foils. Process for 20 minutes at room temperature. Then shampoo and condition hair.

11. Begin the cut in the back. Bring down hair from below the occipital and cut straight across to the desired length.

12. Blend into the sides, cutting to leave length toward the face. Blend up to the top center parting.

13. Direct the fringe forward and cut straight across to the desired length.

PRODUCTS & TOOLS:
Color: Vero K-Pak Color Intensity and VeroLight Powder Lightener,
Shampoo and conditioner: K-Pak Shampoo and ReConstructor Intense Hydrator
Styling aids: K-Pak Color Therapy Restorative Styling Oil, Joico Design Works Shaping Spray, Joico Texture Boost, Joico Humidity Blocker
Gloves and foils: Product Club
Lashes: Ardell
Make-up: NYX Cosmetics, Bluffajo, Mirabella, Jane Iredale
Fashion: Diane Von Furstenburg, Cloak

CREDITS:

Hair: Damien Carney

Color: Sue Pemberton, assisted by Stella Livoti

Photography: Roberto Ligresti

Make-up: David Maderich

Fashion styling: Rod Novoa

Nails: Reiko Omae, OPI Liquid Sand Kiss Me At Midnight

Facebook Comments

More from Portfolio

Portfolio
Portfolio

Caribbean Sunset Photoshoot with GKhair

Lauren Quick | May 1, 2017

During GKhair’s 10th anniversary Passport to Success cruise, March 23-27, 2017, an international team of stylists and models came together to take advantage of the scenery with a series of photoshoots throughout the cruise and while on Grand Turk in Turks and Caicos.

Load More