Industry News

The Salon by InStyle Inside JCPenney Talks Plans for the Coming Year at Field Team Training in Dallas

Elizabeth Jakaitis | October 17, 2016 | 1:05 PM
Natalie Lockhart (right) chatted with associates.
Photo 1 of 6
Joe McFarland shared leadership advice.
Photo 2 of 6
CEO Marvin Ellison explained how Salon generates store traffic.
Photo 3 of 6
Design Essentials’ Veronique Morrison shared techniques for natural textures.
Photo 4 of 6
Guests enjoyed the information from Redken.
Photo 5 of 6
Matrix unveiled Biolage R.A.W.
Photo 6 of 6

Professionals of the Salon by InStyle inside JCPenney gathered at the brand’s 2016 Field Team Training in Dallas for a week of education and networking. Artistic Regional Managers Dilek Onur-Taylor and Michelle O’Connor were joined by guest educators from Matrix, Redken and Design Essentials to share new styling, color and cutting trends and techniques.

Salon VP Natalie Lockhart introduced JCP’s breast cancer initiative for the coming year. Leadership team members, including CEO Marvin Ellison, SVP/GMM Siiri Dougherty and EVP Stores Joe McFarland, provided insights into upcoming company plans, along with advice and guidance for Artistic Lead Designers.

“It was so gratifying to hear our leadership team share their excitement about the salon business,” says Lockhart. “They told us how important we are because our salons are amazing traffic drivers for the store and they build great loyalty. That makes us proud!”

Facebook Comments

More from Industry News

Hair Color Trends
Hair Color Trends

Making Red Hair Even More Exciting

Maggie Mulhern | January 8, 2017

Amy McManus (@Camouflageandbalayage) says “My guest has been a client of mine for 5 years and we've been doing her hair close to the natural strawberry blonde she had as a teenager. She got excited after seeing her hair get featured on Modern Salon's Instagram and decided that she was going to let me play a bit." Here McManus shares the details for this enhancement: 

Hair Color Trends
Hair Color Trends

COLOR CORRECTION: Blotchy Mess To Dimensional Chocolate

Maggie Mulhern | January 8, 2017

Rikki Dimitriadis of Glaze Hair Studio, a Paul Mitchell focus salon located right near the Fire Island Ferry on Long Island, NY, says "This young lady came in with hair that has been previously lightened at home. As you can see, she has a band of orange throughout her hair, spots, dead ends. She is a natural level 5." Here Dimitriadis shares the details for the transformation:

Load More